Web Scraping For Content Marketing

A sound content marketing strategy can help shape your brand identity, attract audience interest and also retain the existing readers. A study by Google highlighted that ranking for certain keywords and creating value-packed content is essential in bolstering a company’s online presence. 

Rather than manually hunting for audience-enriching content on the web, they can have scrapers go through hundreds of websites. These scrapers gather large amounts of data and find the right content for their website to flourish. It also lets businesses track their performance, monitor their competitors’ and much more.

How can you use web scraping?

In simple terms, web scraping is the process of extracting data from websites. Data can be pulled from websites and you can use it to inform your marketing practices. It can help enhance your understanding of the target audience, website traffic and also generate more leads.  

Note: The information in this article is targeted at helping you understand what your competitors are writing about and how it can help with your SEO/marketing strategies. We do not advocate copyright infringement, plagiarism, or any other illegal practices.

Why Scrape Data for Content Marketing?

Here are a few ways in which you can use web scraping to boost your content marketing efforts.

Scrape Organic Keyword Results

Targeting high-intent, relevant keywords and structuring your campaigns effectively are crucial to driving organic traffic. By scraping for organic search results on the web, you can make changes to your content, improve your ranking on Google, and maintain the best spots on Google search result pages.

You can use the Google Search Results scraper from ScrapeHero Cloud to gather the data on your own, monitor how well your website is performing, and boost your content visibility. The data is presented to you in CSV, Excel, or JSON format and can be downloaded easily. Besides, free tools such as SEMrush and SE Ranking can help you track rankings and find the right keywords.

Scrape Paid Results/Adwords

Google Adwords can play a key role in marketing your product, driving traffic to your site, and getting leads. While organic search ranking is an important factor, you also need to invest time and effort into other website performance fields. With Adwords, your business can rank on the top of the first page on Google search results on par with your competitors. You can use our Google Search Results scraper or other tools such as WordStream, Ubersuggest, SpyFu, and more to get access to competitors’ PPC.

Find Contacts of Guest Bloggers

You can search for articles on channels such as Medium to find bloggers that fit your criteria or can write content for your website. By extracting the details using web scraping, you will be able to get access to contacts who can write web articles that will add great value to your blogs. You can reach out to them and they might agree to contribute to your site if they find your content helpful, which is a great way to boost SEO.

Understand What Your Key Audience Likes

Web scrapers can extract data available from social media channels, video platforms, likes and comments on articles, and other related information. This helps you understand your customer preferences, buyer persona and determine the content your audience loves. Performing sentiment analysis can also help you find out how people feel about your products and services along with your competitors.

Scrape Forum Data

Web forums are a great place to exchange individual views and discuss various topics. By scraping data from forums, you can discover topics that are related to your brand in the target market. You can identify topics with a high number of upvotes and downvotes. One of the ways to build backlinks is finding questions related to your business in forums and responding with your article’s link.

Time Your Social Media Posts Well

To ensure posts receive maximum engagement, you need to schedule them during peak hours. Manually checking social media profiles for timestamps of competitor posts is exhausting. With social media scraping, you can find out the best time to post your content by scraping the timestamp of previous posts on different platforms. This extracted data can help you analyze and understand if the timing of your posts affects the traffic.

Expedite Research and Data Preparation

Securing data from the web can be tedious and expensive. A simpler way is to use a web scraping tool or solution. All you need to do is carry out preliminary research on the internet and select the required search keywords. Your custom web scraping provider can gather the scraped search results. Data can be collected from different sources such as white papers, financial reports, and market audits. 

This data can help create infographics, video content, charts, or any other visual aids using business intelligence tools. You can create articles or videos with persuasive and credible visuals that will leave a mark on your readers.

If you are interested in building your own scraper, you can check out the Beginner’s Guide to Web Scraping to learn more about web scraping. 

What Are the Different Data Fields That Can Be Extracted From Websites?

The data from the target websites can be extracted according to your custom requirements. Web scraping solutions such as ScrapeHero can collect and deliver this data in no time.

Listed below are some of the most commonly extracted data fields:

  • Title
  • Meta Description
  • Author
  • Published Date
  • Website
  • Content
  • Category
  • Stats
  • Backlinks
  • Keywords

This data is cleaned into a well-structured format that is easy to analyze. You can target all the available data fields or choose to focus on the ones crucial for your business. After the data is gathered you can use it to optimize your business strategies and offerings.

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Gather Data Using Scrapehero

Data can be used in several different marketing techniques. A one-size-fits-all approach is seldom practical when selecting a data scraping solution. Be sure to use the right tool for the job. Using the Google Search Results Scraper is one way to gather competitor data. ScrapeHero Cloud has other pre-built crawlers and APIs that cater to a wide range of data verticals that can help you extract data in the most cost-effective and simple manner.

If you would like to monitor data on a large scale you can use our web scraping provider which can reliably gather data on your own schedule. ScrapeHero can build custom web scraping APIs for websites to help you achieve this. As you customize web scraping solutions, you can easily target the data fields you only require. 

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