About This Report
We collected this data using ScrapeHero Cloud Amazon Search Result Scraper. We tracked Rip Curl’s Amazon Australia storefront daily, over a week.
The dataset covers 312 products from a single seller account. We added public KMD Brands financial disclosures for outside context, cited where used.
This reflects one seller over one week, not Rip Curl’s full retail footprint.
Key Highlights
- Rip Curl lists 312 products on its Amazon Australia storefront, averaging a 4.4-star rating.
- Prices span a wide range — from A$12.20 for accessories to A$255.50 for premium travel bags and watches.
- Sponsored products cost more on average than general listings, even at the affordable end.
- Caps, jackets, and shorts drive the most reviews, with the top product at over 2,000 reviews.
- Average prices rose during the tracking week, from A$46.40 on June 5 to a peak of A$62.30 on June 11.
- Review activity dropped 28% between June 10 and June 11, the sharpest single-day change in the dataset.
About Rip Curl
Rip Curl started in Torquay, Australia, in 1969. Doug Warbrick and Brian Singer founded the company, initially making surfboards, and expanded into wetsuits soon after.
Rip Curl grew into one of the largest surfing companies in the world, alongside Quiksilver and Billabong. It sells surf apparel, wetsuits, and accessories across Australia, Europe, the Americas, and South Africa.
In 2019, founders Brian Singer and Doug Warbrick sold Rip Curl to KMD Brands, the New Zealand-based company formerly known as Kathmandu Holdings. Rip Curl now operates as one of KMD Brands’ core segments, alongside Kathmandu and Oboz.
How is Rip Curl Performing on Amazon Australia?
Rip Curl runs a large, active storefront on Amazon Australia. The brand lists 312 products, earns a 4.4-star average rating, and has collected more than 17,000 customer reviews.
The average price across all products is A$55.06. That’s a mid-range price point — Rip Curl sells both affordable basics and premium gear on the same storefront.
Sponsored products make up a meaningful share of the catalog. Rip Curl runs ads on 91 products, roughly 3 in 10 listings.
This data covers one Amazon Australia seller account, tracked daily from June 5 to June 12, 2026.
Rip Curl’s Product Pricing Tiers on Amazon Australia
Rip Curl prices its Amazon Australia products across a wide range. The cheapest items cost about A$12. The most expensive cost over A$250.
What Are Rip Curl’s Most Expensive Products on Amazon?
Travel bags, watches, and jackets top Rip Curl’s price list. The most expensive product, a digital watch, sells for A$255.50.
Eight of the ten priciest products are travel bags or jackets. This tells us Rip Curl’s premium tier leans heavily on travel gear.
What Are Rip Curl’s Most Affordable Products on Amazon?
Rip Curl’s cheapest products are thongs, shorts, and socks. Prices start at A$12.20.
Most of these affordable items target kids and casual wear.
Are Sponsored Products Priced Differently Than Organic Listings?
Yes. Sponsored products cost more than general listings, even at the low end.
The cheapest sponsored product costs A$28.00.
At the high end, the gap narrows. The most expensive sponsored product costs A$189.00, compared to A$255.50 for the most expensive general listing.
This suggests Rip Curl advertises its mid-to-premium products more than its rock-bottom items. Brands that want to track shifts like this over time, across their own catalog or a competitor’s, often turn to a price monitoring service built for exactly this kind of tracking.
Most Expensive Products:
| Rank | Most Expensive (general) | Price | Most Expensive (sponsored) | Price |
|---|---|---|---|---|
| 1 | Men’s Year-Round Digital Black Watch | A$255.50 | Unisex F-Light Global Travel Bag 100L | A$189.00 |
| 2 | F-Light Global Travel Bag, Midnight | A$249.70 | F-Light 4 Wheel Carry-On | A$187.90 |
| 3 | F-Light Transit Travel Bag, Midnight | A$194.20 | Jupiter Icons Travel Bag, Midnight 80L | A$140.00 |
| 4 | F-Light Global Travel Bag, Bossa Nova | A$189.00 | Men’s Classic Surf Gibbos Jacket | A$130.00 |
| 5 | F-Light Hybrid Travel Bag | A$178.00 | Jupiter Icons Travel Bag | A$130.00 |
Most Affordable Products:
| Rank | Most Affordable (general) | Price | Most Affordable (sponsored) | Price |
|---|---|---|---|---|
| 1 | Girl’s Premium Surf Bloom Thongs | A$12.20 | Men’s Plain Pocket Tee | A$28.00 |
| 2 | Boy’s Corp Sluggo | A$12.30 | Women’s Surf Puff Relaxed Tee | A$28.50 |
| 3 | Girls Tara Short | A$15.80 | Men’s Bondi Volley Shorts | A$28.70 |
| 4 | Boys Icons of Shred | A$17.10 | Girl’s Premium Rib 2.0 Bikini | A$28.80 |
| 5 | Women’s Ankle Socks 5 Pack, White | A$18.40 | Women’s Tara Shorts, Blue Ice | A$28.80 |
Which Rip Curl Products Get the Most Customer Engagement on Amazon?
Caps, jackets, and shorts drive the most customer engagement on Rip Curl’s Amazon Australia storefront. The top product alone has over 2,000 reviews.
(A note on this section’s title: the data here shows review counts and ratings, not actual sales. Amazon doesn’t disclose sales figures publicly. We use “engagement” instead of “sales” to stay accurate to what we can verify.)
Top-Reviewed Rip Curl Products
The Men’s California HWY Trucker Hat leads with 2,094 reviews and a 4.8-star rating. It’s followed by an Icons Trucker Hat (915 reviews) and a Unisex Classic Cap (875 reviews, 5.0 rating).
Review counts drop off fast after the top three. The tenth-most-reviewed product, an Anti Series Elite Jacket, has 420 reviews.
Ratings stay strong across most of this list. Eight of the ten top-reviewed products rate 4.4 stars or higher. Two products — a Classic Surf Trail Cargo Short (3.3) and a Premium Surf Beach Pant (3.6) — rate noticeably lower despite high review counts.
That gap matters. High review counts show customer interest. They don’t guarantee customer satisfaction.
What Are Rip Curl’s Amazon Bestseller-Tagged Products?
Amazon tags four Rip Curl products as bestsellers on this storefront. They range from A$22.00 to A$70.00 and cover swimwear, rash vests, and accessories.
Important caveat: Amazon’s “bestseller” tag reflects the platform’s own ranking system. It’s not a confirmed sales figure.
The four bestseller-tagged products are:
- Men’s Corp Sluggo Brief — A$22.00
- Men’s Shock Wave E/Fit Boardshort — A$41.00
- Girl’s Classic Surf Long Sleeve Rash Vest — A$56.00
- Unisex Brand Hooded Towel — A$70.00
Only four products carry this tag. That’s too small a sample to call it a category trend. It does show Rip Curl’s swimwear and surf-apparel basics get recognized as strong sellers by Amazon’s own system.
How Do Rip Curl’s Prices and Reviews Trend Over Time?
Rip Curl’s average price and review activity both shifted during the tracking week. Prices trended upward. Reviews rose, then dropped sharply.
Average Price Trend (June 5–12)
Average price rose from A$46.40 on June 5 to a peak of A$62.30 on June 11. It settled slightly lower at A$60.70 by June 12.
The biggest single-day jump happened between June 7 and June 8. Average price rose from A$47.60 to A$57.70.
Twenty-nine new products were added to the storefront that same day. That’s a plausible explanation for the jump, but we can’t confirm a direct cause-and-effect link from this data alone.
Review Volume Trend (June 5–12)
Review counts rose steadily from June 5 to June 8, climbing from 1,737 to 2,735. Then they fell just as fast. By June 12, review counts dropped to 1,639.
The sharpest single-day change happened between June 10 and June 11. Review counts fell from 2,353 to 1,705, a 28% drop.
It could reflect normal week-to-week variation, a change in customer activity, or something specific to how Amazon counted reviews that week.
What Can Be Drawn About Rip Curl on Amazon Australia?
Rip Curl runs a solid, active storefront on Amazon Australia. The brand balances affordable basics with premium travel gear, and its top products earn strong reviews and ratings.
A few patterns stand out:
- Pricing is deliberate. Rip Curl spans A$12.20 to A$255.50, covering budget shoppers and premium buyers on one storefront.
- Sponsored listings skew pricier. Rip Curl advertises its mid-to-premium products more than its cheapest items.
- Engagement is strong but uneven. Caps and jackets lead in reviews, while a couple of high-review products rate below 4.0 stars.
- Prices and reviews both moved during the week, with a sharp price jump tied to new listings and an unexplained dip in review activity.
Disclaimer: The data used in this report is sourced from publicly available information. This analysis has been produced independently by ScrapeHero and is not affiliated with, endorsed by, or produced in association with Rip Curl or any other brands. All brand names are the property of their respective owners.
How Do You Measure Amazon Brand Performance?
Brand performance on Amazon comes down to a few core signals: pricing, ratings, review volume, and sponsored ad share. This report tracks all four for Rip Curl.
Want data like this for your own brand, or a different market entirely? Contact ScrapeHero to talk about what’s possible.
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FAQ About Rip Curl on Amazon Australia
Does a High Review Count Mean a Product Sells Well?
Not necessarily. Review count shows customer engagement, not confirmed sales. Amazon doesn’t publish sales figures, so a product with many reviews could still have mixed satisfaction — two of Rip Curl’s top-reviewed products rate below 4.0 stars despite high review counts.
Average price jumped from A$47.60 to A$57.70 between June 7 and June 8. Twenty-nine new products were added to the storefront that same day, which is a plausible explanation, though this data can’t confirm a direct cause.
Amazon Brand Analytics is a tool available to brand-registered sellers through Seller Central. It shows metrics like impressions, clicks, cart adds, and purchases for each search query, along with a brand’s share of that query. This report doesn’t use Brand Analytics data, since it’s restricted to the brand itself.
Amazon doesn’t publish product rankings publicly, beyond bestseller badges like the ones covered in this report. Brands with Amazon Brand Analytics access can see exact sales rank and search performance internally. Outside observers, like this report, track public signals instead — ratings, review counts, and bestseller tags.
