In this Report, You Will See:
- How much Apple’s pricing, product count, and Best Seller rankings shifted on Amazon US in a single week
- What the highest- and lowest-priced Apple products on Amazon are right now
- Which Apple product categories have the largest presence on Amazon
- Which Apple products get the most customer reviews, and how satisfied buyers are
- How Amazon Renewed Apple products compare with new ones on price and rating
- Where Apple-branded listings show up in Amazon’s sponsored placements
- How ScrapeHero Cloud’s Amazon Search Results Scraper can track this kind of marketplace data for any brand or category
Methodology — How This Data Was Collected
Scope box:
- Source: Amazon US search results for “Apple,” collected using the ScrapeHero Cloud Amazon Search Results Scraper
- Collection window: July 8-14, 2026 (daily runs)
- Sample size: 449 unique products across 21 categories, including 14 million combined reviews
- What this data does and doesn’t cover: This dataset reflects what appears in Amazon’s search results for “Apple” during the collection window — not Apple’s complete Amazon catalog, not Apple.com sales, and not verified transaction or revenue data. Figures like review counts and Amazon’s “bought in past month” badges are demand signals, not confirmed sales.
- Because the data was collected daily rather than once, this report can show how listings, pricing, and rankings changed within the week — something a single scrape would miss.
How Much Does Apple’s Amazon Presence Change in a Week?
Apple’s presence on Amazon changes every day. Prices shift. Product counts rise and fall. Best Seller rankings move. A single scrape catches none of this. A week of daily scrapes catches all of it.
Product Counts Swing Daily, Not Just Seasonally
Amazon Renewed and new Apple product counts both changed every single day.
- Amazon Renewed listings ranged from 135 to 173 during the week.
- New Apple listings ranged from 81 to 113.
- Both groups dropped on July 11.
- After that, they moved in different directions. Renewed listings jumped back up fast. New Apple listings climbed slower, and hit their highest count of the week on July 14.
Prices Moved More Than 100% in a Single Day
New Apple listings had far bigger price swings than Renewed ones.
Amazon Renewed prices stayed steady all week, between $238 and $295. New Apple listings moved much more:
- Prices ranged from $355 to $776.
- Prices dropped about 49% from July 12 to July 13.
- Prices then jumped more than 100% from July 13 to July 14.
- Both groups hit their highest price on the same day: July 14.
We can’t confirm what caused this swing from search-results data alone. It likely reflects which products showed up in the results each day, not a single product’s price changing. A $2,000 MacBook entering or leaving page one can move the average by itself.
This is the risk of checking Amazon prices only once. One snapshot might catch a high day. Another might catch a low one. Neither tells you the full picture.
Which Products Dominate Amazon Best Seller Rankings?
New Apple listings held more Best Seller tags than Renewed ones on six of seven days.
Amazon Best Seller data like this can be tracked for any category, not just Apple’s.
- New Apple listings ranged from 9 to 16 Best Seller tags per day.
- Renewed listings stayed under 10 for most of the week.
- On July 13, Renewed briefly took the lead: 10 tags to Apple’s 9. This was the only day this happened.
Track Amazon daily, not once a month. You’ll catch a Best Seller change, a price swing, or a new listing the same day it happens. A monthly check would miss all three.
What Does Apple’s Amazon US Catalog Look Like Right Now?
Apple had 449 products listed on Amazon US during the week of this analysis in 2026, spread across 21 categories.
This snapshot comes from Amazon’s product offer listings.
Here’s the full snapshot:
- 449 total products analyzed
- 21 total categories
- 4.4 average rating
- $369.16 average price
- 43 total Best Seller products
- 14 million total reviews
- 285 Prime-eligible products
- 14 sponsored products
- 260 Amazon Renewed products
This gives a baseline for the rest of the report. Every chart that follows breaks this snapshot down further — by price, category, reviews, or seller type.
What is the Average Price of Apple Products on Amazon?
The average Apple product on Amazon US costs $369.16, but individual prices range from $9 to $7,700.
That’s a wide gap. To understand it, it helps to look at the two ends separately: the most expensive Apple products, and the accessories that make up the affordable end.
The Most Expensive Apple Products on Amazon
MacBooks make up nine of the ten most expensive Apple products on Amazon.
- Prices at the top range from $2,000 to $7,700.
- The single most expensive listing is a 16-inch MacBook Pro with an M5 Max chip, at $7,700.
- One iPad Pro also made the top 10, priced at $2,000.
The Most Affordable Apple Products on Amazon
The cheapest Apple products on Amazon are accessories, priced between $9 and $19.
- The most affordable listing is a USB-C to 3.5mm headphone jack adapter at $9.
- Other low-priced items include charging cables, a polishing cloth, and Apple Pencil tips.
- None of the top 10 cheapest products cost more than $19.
The gap between these two groups is stark. A handful of MacBooks and one iPad Pro sit above $2,000.
Everything else in the top-and-bottom price lists is either a premium laptop or a small accessory.
There’s little shown here from the middle of the price range — that gap is filled by categories like Watches and Tablets, covered next.
Which Apple Product Categories Dominate Amazon?
Smartwatches have the largest presence of any Apple category on Amazon, with 121 listings.
Here’s how the top categories compare by product count and average price:
- Smartwatches: 121 products, average price $226
- Tablets: 81 products, average price $449
- Cell Phones: 53 products, average price $524
- Laptops: 44 products, average price $1,671
- Apple Accessories: 27 products, average price $128
- AirPods: 26 products, average price $192
- Cables & Interconnects: 24 products, average price $38
Laptops cost the most per listing, but Cables & Interconnects are the cheapest — despite having a similar number of products to AirPods and Accessories. Smartwatches lead on sheer count, but Tablets and Cell Phones carry a higher average price with far fewer listings.
Compare category counts against your own catalog or a competitor’s. A category with a high product count but a low average price, like Cables & Interconnects, signals a crowded, price-sensitive market. A category with fewer listings but a high average price, like Laptops, signals less competition per listing. Read more on running a competitor price analysis with web scraping →
Which Apple Products Receive the Most Customer Reviews?
AirPods with a Lightning Charging Case are Apple’s most-reviewed product on Amazon, with 5.7 million reviews and a 4.7 rating.
Review counts vary widely across Apple’s Amazon listings. Here’s how the top 10 compare:
- AirPods Wireless Ear Buds (Lightning Case): 5.7M reviews, 4.7 rating
- Apple Pencil (2nd Generation): 0.6M reviews, 4.7 rating
- AirPods Pro (2nd Generation): 0.3M reviews, 4.7 rating
- iPad (9th Generation): 0.3M reviews, 4.8 rating
- AirPods (3rd Generation): 0.3M reviews, 4.5 rating
- AirPods Pro 2: 0.3M reviews, 4.6 rating
- MagSafe Charger: 0.2M reviews, 4.5 rating
- AirPods 4: 0.2M reviews, 4.6 rating
- Lightning to USB Cable (1m): 0.2M reviews, 4.7 rating
- iPhone 11, 128GB (Renewed): 0.2M reviews, 4.2 rating
Which Is Apple’s Most-Reviewed Product?
AirPods, in some form, make up 5 of the top 10 most-reviewed Apple products on Amazon. That’s half the list. No other product line comes close.
Every top-10 product has a rating above 4.5, except one. The lone exception is the iPhone 11 (Renewed) at 4.2 — the only Renewed product on the list, and the only one below 4.5.
How Do Amazon Renewed Apple Products Compare With New Ones?
Amazon Renewed Apple products are more numerous and far cheaper than new Apple listings, but they score lower on customer ratings.
Here’s the direct comparison:
- Amazon Renewed: 260 products, average price $267, average rating 4.2
- New Apple: 189 products, average price $536, average rating 4.6
New Apple products cost more than double the average Renewed listing. Renewed products outnumber new ones, but new Apple products carry a 0.4-point rating advantage.
If you sell both new and refurbished versions of a product, track their ratings separately. A gap like this one — new products rated higher than refurbished — can signal where to focus quality control or set customer expectations before purchase.
Where Does Apple Spend on Amazon Advertising?
Laptops and Tablets are the most-sponsored Apple categories on Amazon, with 6 sponsored listings each.
Here’s the full breakdown of sponsored Apple products by category:
- Laptops: 6 sponsored products, average price $5K, average rating 4.8
- Tablets: 6 sponsored products, average price $1K, average rating 4.7
- Activity & Fitness Trackers: 1 sponsored product, average price $189.90, average rating 4.4
- Cell Phones: 1 sponsored product, average price $1K, average rating 4.3
Which Apple Products Are Both Sponsored and Best Sellers?
A small group of Apple products are sponsored and hold a Best Seller tag at the same time — mostly MacBooks and iPads.
Three listings are the same MacBook Neo 13-inch laptop, in different colors, each priced around $790-$799.
Three listings are iPad 11-inch models, priced from $549 to $749.
The highest-reviewed products in this group are two iPads, each with over 26,000 reviews.
The MacBook listings have far fewer reviews, around 920 each.
Which Apple Products Show the Strongest Purchase-Frequency Signals on Amazon?
A quick note before this section: Amazon shows badges like “100+ bought in past month” on some listings. These badges are Amazon’s own estimate of recent purchase activity. They are not confirmed sales figures, and they don’t include revenue. This section reports what those badges show — not verified sales data.
Most Apple listings fall into lower purchase-frequency tiers, and those tiers include the highest number of individual products.
- 100+ bought in past month: 76 products, average price $288
- 50+ bought in past month: 65 products, average price $377
- 200+ bought in past month: 47 products, average price $260
- 500+ bought in past month: 45 products, average price $259
- 1K+ bought in past month: 43 products, average price $272
Higher purchase-frequency tiers have far fewer products, and those products tend to cost less. Only one product reached the “9K+” tier, at $24. Only one product was new enough to show no purchase history yet — a MacBook Pro priced above $7,000.
What Apple Products Sell the Most on Amazon?
Amazon’s data doesn’t confirm which Apple products sell the most — but AirPods, Apple Watch, and charging cables show the strongest purchase-frequency signals.
Products in this list all carry a “10K+ bought in past month” badge or higher:
- Apple 2026 MacBook Air 13-inch (M5 chip), $1,259
- Apple AirPods Max 2 (Starlight and Midnight colors), around $497-$506
- Apple iPad 11-inch (A16 chip), around $428-$436
- Apple Watch Series 11, multiple sizes and colors, $320-$359
- Apple AirPods Pro 3, $213.57
- Apple AirPods 4, $99-$151.85
- Apple Pencil Pro, $94.98
- Apple MagSafe Charger, $39.99
- Apple charging cables and adapters, $9-$19.99
These products span both ends of the price range. The list includes a MacBook Air at $1,259 down to a headphone jack adapter at $9. High purchase-frequency badges aren’t limited to cheap products.
Apple on Amazon US: Key Findings at a Glance
- 449 Apple products were listed across 21 categories on Amazon US, July 8-14, 2026.
- Prices ranged from $9 (a headphone jack adapter) to $7,700 (a 16-inch MacBook Pro).
- New Apple listing prices swung from $355 to $776 in one week, including a jump of more than 100% in a single day.
- Amazon Renewed prices stayed steady, between $238 and $295, all week.
- Smartwatches had the largest category presence (121 products), while Laptops had the highest average price ($1,671).
- AirPods with a Lightning Charging Case is Apple’s most-reviewed product, with 5.7 million reviews and a 4.7 rating.
- Amazon Renewed products (260) outnumber new Apple listings (189), but carry a lower average rating: 4.2 vs. 4.6.
- Laptops and Tablets received the most sponsored placements, six each.
- Most Apple listings fall into lower purchase-frequency badge tiers; only one product reached the “9K+ bought in past month” tier.
Disclaimer: The data used in this report is sourced from publicly available information. This analysis has been produced independently by ScrapeHero and is not affiliated with, endorsed by, or produced in association with Apple or any other brands. All brand names are the property of their respective owners.
Conclusion: What This Data Means for Your Business
Amazon listings change daily, not monthly. If you only check once, you miss most of the story.
This report tracked 449 Apple products across 21 categories, every day for a week. In that short window, prices swung by more than 100%, product counts shifted daily, and Best Seller rankings changed hands. None of that would show up in a single check.
Here’s what this kind of tracking can do for a business:
- Catch price and ranking changes the same day they happen. A monthly check would have missed the Best Seller tag shift, the price swings, and the daily count changes shown in this report.
- Compare category counts against your own catalog or a competitor’s. A crowded, low-price category like Cables & Interconnects signals tough competition. A high-price category with fewer listings, like Laptops, signals more room to stand out.
- Track ratings separately for new and refurbished products. The 0.4-point rating gap between new and Amazon Renewed Apple products points to where quality control or customer expectations may need attention.
- Watch which categories get the most ad spend. Sponsored placement doesn’t always go to the cheapest or most popular products — it can reveal where a brand is pushing new demand.
- Track purchase-frequency badge tiers over time, even without sales data. A product moving up or down a tier is a free, public signal of changing demand.
None of this came from guesswork. It came from scraping the same Amazon search results every day for a week, using the ScrapeHero Cloud Amazon Search Results Scraper. The same approach works for any brand, any category, and any marketplace — not just Apple on Amazon US.
If your team needs this kind of data on a regular basis, a fully managed scraping service can set up and run this tracking for you, so you get the data without building or maintaining the scraper yourself.
ScrapeHero is one of the top 3 web scraping services globally, and we’re fully managed. Real experts handle your data requirements from start to finish. You don’t need any technical expertise on your end.
In an age where AI drives most of the process, ScrapeHero keeps a human at every step — from your first conversation about what you need, to manual QA before delivery. You get clean, structured, trustworthy data, without having to chase it yourself.
Want to track pricing, demand, or category data for your own brand or market?
Why worry about expensive infrastructure, resource allocation and complex websites when ScrapeHero can scrape for you at a fraction of the cost?Go the hassle-free route with ScrapeHero
FAQ
Amazon doesn’t publish confirmed sales figures, so this can’t be answered with certainty. But AirPods, Apple Watch, and charging cables show the strongest purchase-frequency signals, based on Amazon’s “bought in past month” badges. These products carried a 10K+ badge or higher during the week of this report.
Apple’s presence on Amazon shifts daily, not just seasonally. In one week, average prices moved by more than 100% day to day, product counts rose and fell, and Best Seller rankings changed hands. Amazon Renewed listings stayed more stable in price than new Apple listings.
The average Apple product on Amazon US costs $369.16. Prices range widely, from $9 accessories like cables and adapters to a $7,700 MacBook Pro, with premium laptops and small accessories anchoring the two ends of that range.
New Apple listings held more Best Seller tags than Amazon Renewed listings on six of the seven days in this report, ranging from 9 to 16 tags per day. Amazon Renewed listings briefly took the lead once, on July 13, with 10 tags to Apple’s 9.
The Apple AirPods Wireless Ear Buds with a Lightning Charging Case is Apple’s most-reviewed product on Amazon, with 5.7 million reviews and a 4.7 average rating. AirPods models make up 5 of the top 10 most-reviewed Apple products overall.
