About This Report
This analysis report breaks down pricing, product categories, ratings, and online demand of Nike vs Adidas using real Amazon UK data.
Data sources:
- Amazon UK product data — collected using ScrapeHero’s web scraping tool (ScrapeHero Cloud Amazon Search Results scraper). Covers pricing, categories, ratings, reviews, sellers, and sponsored products.
- Similarweb — website traffic data for Nike and Adidas, by country.
- GlobalData — UK consumer insights on sportswear retailer purchases.
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An Overview of ScrapeHero’s Nike vs Adidas Comparison
Nike and Adidas run very different Amazon UK operations, even though their catalogues are similar in size.
Adidas has a slightly larger range and a marginally higher average rating, but Nike sells through more than three times as many sellers (99 vs 30) and runs in nine more product categories.
Nike also leads by a wide margin on total reviews, despite Adidas having more products listed.
| Metric | Nike | Adidas |
|---|---|---|
| Total Products | 471 | 483 |
| Average Rating | 4.4 | 4.5 |
| Average Price | £32.61 | £31.46 |
| Total Reviews | 8M | 6M |
| Total Sellers | 99 | 30 |
| Total Categories | 93 | 84 |
| Sponsored Products | 76 | 60 |
How Do Nike and Adidas Differ in Pricing Strategy in the UK Market?
Nike prices its top products higher than Adidas, but Adidas prices its everyday items lower. Nike’s most expensive items sit between £143 and £158. Adidas’s most expensive items range from £100 to £1,099, skewed by a single high-end treadmill. At the affordable end, Adidas drops as low as £2.80, while Nike’s cheapest items start around £3.90.
This split runs through the whole catalogue, not just the extremes.
Most Nike products fall in the £0–£20 and £20–£40 price bands. Most Adidas products fall in the same two bands, but with a far heavier concentration in £20–£40.
Adidas barely has 7 products above £100. Nike, by contrast, has a small but steady spread of products all the way up to £160.
Most Expensive Products:
| Brand | Product | Price |
|---|---|---|
| Nike | Men’s ReactX Pegasus Trail 5 GTX Walking Shoe | £158.00 |
| Nike | Herren Air Zoom Spiridon Cage 2 Sneaker | £149.00 |
| Nike | 7090 N Black 53/17/140 Men Eyewear Frame | £143.00 |
| Adidas | T-23 Treadmill | £1,099.00 |
| Adidas | Performance Training Bench | £245.00 |
| Adidas | R2C 26 Golf Shoes | £100.00 |
Most Affordable Products
| Brand | Product | Price |
|---|---|---|
| Nike | Men’s Striped Short-Sleeve Soccer Jersey | £3.90 |
| Nike | Unisex-Youth Swoosh Gelenkband (2-pack) | £7.00 |
| Nike | Headbands (3-pack) | £8.00 |
| Adidas | Unisex Track Suit Embroidered Crew Socks | £2.80 |
| Adidas | Unisex Kids Thin and Light No-Show Socks | £2.90 |
| Adidas | Unisex Cushioned Crew Socks (3-pack) | £4.40 |
Is Adidas More Expensive Than Nike on Amazon UK?
No, not overall. Adidas is cheaper than Nike on average, but the gap is small. Adidas’s average price across all products is £31.46, against Nike’s £32.61.
The bigger difference shows up at the affordable end. Adidas’s cheapest products range from £2.80 to £4.40, dominated by socks and basic accessories. Nike’s cheapest products range from £3.90 to £8.00, and lean more towards sportswear accessories like headbands, wristbands, and sports bras.
So Adidas isn’t dramatically cheaper. It just has a lower price floor.
Which Nike and Adidas Categories Dominate Amazon UK Sales?
Fashion Trainers is the top category for both Nike and Adidas on Amazon UK.
After that, the two brands split in different directions. Nike’s strength runs through Running Shoes, while Adidas leans more on Sweatshirts and Track Bottoms.
Football Boots stand out as Adidas’s priciest major category. For Nike, Running Shoes and Fashion Trainers are the categories that carry the highest prices.
Top 5 Categories by Product Count:
| Brand | Category | Products | Average Price |
|---|---|---|---|
| Nike | Fashion Trainers | 68 | £73 |
| Nike | Shorts | 36 | £21 |
| Nike | T-Shirts | 34 | £19 |
| Nike | Road Running Shoes | 27 | £63 |
| Nike | Casual Daypacks | 19 | £26 |
| Nike | Football Boots | 12 | £46 |
| Adidas | Fashion Trainers | 97 | £41 |
| Adidas | Road Running Shoes | 35 | £36 |
| Adidas | Shorts | 34 | £21 |
| Adidas | Track Bottoms | 25 | £28 |
| Adidas | T-Shirts | 25 | £16 |
| Adidas | Football Boots | 14 | £45 |
Football is one of the most popular sports in the UK, and football boots are a category where both Nike and Adidas compete directly. Industry reports note that football’s popularity across Europe shapes demand for performance footwear in the region. This is a general market trend, not a measure of how it affects these specific Amazon UK figures.
What Does Customer Review Volume Reveal About Nike vs Adidas Brand Loyalty?
Both brands show very high customer engagement on Amazon UK. Nike’s top-reviewed product has crossed 950,000 reviews. Adidas’s top-reviewed product is close behind, at over 940,000 reviews.
This tells us both brands have strong, loyal customer bases on Amazon UK. Neither one is far ahead of the other on this measure.
- Nike’s most-reviewed product is the Nike Herren M Nk Df Park VII Jersey, with around 956K reviews and a 4.5 rating.
- Adidas’s most-reviewed product is the Adidas Unisex Adilette Aqua Slides, with around 941K reviews and a 4.2 rating.
Which Adidas Footwear Models Outperform Nike in Customer Ratings?
Yes, some Adidas footwear models rate higher than Nike’s best-rated products. Adidas’s VS Pace 2.0 and VL Court 3.0 shoes both score between 4.6 and 4.7. Nike’s top-rated products in the same dataset sit at 4.4 to 4.5.
This doesn’t mean Adidas footwear is rated higher across the board. It means a small number of Adidas shoe models stand out at the very top end of the ratings scale.
How Do Nike and Adidas Price Their Largest Product Category, Fashion Trainers?
Fashion Trainers is the category with the most products listed for both Nike and Adidas on Amazon UK. Nike prices its Fashion Trainers higher than Adidas. Adidas lists far more Fashion Trainers overall, but most of them sit in lower price bands.
Nike’s Fashion Trainers by Price Band:
| Price Band | Products |
|---|---|
| £0–20 | 1 |
| £20–40 | 6 |
| £40–60 | 19 |
| £60–80 | 16 |
| £80–100 | 12 |
| £100–120 | 14 |
| £120–140 | 6 |
| £140–160 | 3 |
Adidas’s Fashion Trainers by Price Band:
| Price Band | Products |
|---|---|
| £0–20 | 15 |
| £20–40 | 50 |
| £40–60 | 35 |
| £60–80 | 18 |
| £80–100 | 6 |
| £100–120 | 2 |
Nike’s biggest single band is £40–60, with 19 products. But Nike also has a solid spread above that: 16 products in £60–80, 12 in £80–100, and 14 in £100–120. Out of 89 total Nike Fashion Trainers, 61 sit between £40 and £120.
Adidas’s biggest single band is £20–40, with 50 products. Adidas lists 126 Fashion Trainers in total, more than Nike. But 85 of those 126 sit below £60.
Nike has 9 products above £120. Adidas has 2 products above £100.
How Does Nike’s Website Traffic in the UK Compare to Adidas’s?
Nike gets far more website visits than Adidas in the UK, and this pattern holds in every country measured. Nike draws 9.4 million monthly visits in the UK. Adidas draws 2.5 million.
This isn’t unique to the UK. Nike leads Adidas on website traffic in every country in this comparison, including the US, Korea, France, Japan, and Germany. The gap is widest in the US, where Nike pulls in 34.5 million monthly visits against Adidas’s 13.5 million.
GlobalData forecast that Nike’s global apparel market share would fall by 0.3 percentage points to 2.6% in 2025, while Adidas’s share was expected to rise by 0.1 percentage points to 1.9%. Source: GlobalData, via Retail Dive, 2025 
Which Brand Has Better Customer Ratings in the UK — Nike or Adidas?
Ratings are close between the two brands. Adidas has a slightly higher average rating across its full catalogue, at 4.5 against Nike’s 4.4.
But individual Adidas footwear models pull further ahead. The VS Pace 2.0 and VL Court 3.0 both rate between 4.6 and 4.7, higher than Nike’s best-rated products at 4.4 to 4.5.
Ratings only tell part of the story. Purchase data shows a different pattern.
GlobalData’s UK consumer insights track the share of shoppers who bought from each sportswear retailer between September 2024 and September 2025. Nike leads this list. Adidas comes second, well ahead of every other brand on the list.
- Nike: 40.6% of UK sportswear shoppers
- Adidas: 34.4%
- New Balance: 13.3%
- Puma: 12.2%
Nike and Adidas are well ahead of the rest of the market. The next closest brand, New Balance, sits more than 20 percentage points behind Nike.
In the Nike vs Adidas Comparison, Who Wins the UK Market?
There’s no single winner. Nike and Adidas lead in different ways, and the data backs up both.
Nike leads on:
- Website traffic — 9.4 million monthly UK visits against Adidas’s 2.5 million.
- Overall sportswear shoppers — 40.6% of UK shoppers bought from Nike, against 34.4% for Adidas.
- Premium pricing — Nike’s catalogue stretches further into higher price bands, including 9 Fashion Trainers above £120.
- Seller count and category range — Nike sells through more than three times as many sellers and runs in nine more categories.
Adidas leads on:
- Average rating — 4.5 against Nike’s 4.4, across its full catalogue.
- Top footwear ratings — the VS Pace 2.0 and VL Court 3.0 outscore Nike’s best-rated products.
- Affordability — Adidas’s cheapest products and its busiest price bands sit lower than Nike’s.
- Catalogue depth in its biggest category — Adidas lists more Fashion Trainers than Nike, mostly under £60.
This breakdown covers Amazon UK and online demand. For how the two brands compare in physical stores across the US and UK, read our Nike vs Adidas retail locations report.
Put simply: Nike has the bigger reach. Adidas has the better price-to-rating balance. Which one “wins” depends on what you’re measuring, and that’s the point. A single number never tells the full story.
This kind of comparison is only possible with accurate, structured data pulled straight from the source. ScrapeHero collects this data for brands, analysts, and researchers who need clear answers about a market, without having to build or manage scrapers themselves.
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Disclaimer: The data used in this report is sourced from publicly available information. This analysis has been produced independently by ScrapeHero and is not affiliated with, endorsed by, or produced in association with Nike or Adidas. All brand names are the property of their respective owners.
Frequently Asked Questions
Nike. 40.6% of UK sportswear shoppers bought from Nike between September 2024 and September 2025, against 34.4% for Adidas.
Adidas, by a small margin. Adidas lists 483 products against Nike’s 471.
Nike’s premium range is more consistent, with several products between £143 and £158. Adidas’s priciest listings are mostly under £250, aside from one outlier — a £1,099 treadmill.
Yes, reasonably. Both brands have over 900,000 reviews on their top products, which makes their average ratings more stable than products with only a handful of reviews.
Adidas, by a small margin. Adidas lists 14 football boot products against Nike’s 12, at a similar average price.
Not directly, but ScrapeHero has run a similar analysis for the Australian market, including New Balance as a third brand. Read it here.
