Analysis of the Best-selling toy brands during the 2018 Holiday season

Now that the holidays are over, we can (with a cool head) look back on the 2018 season and perform some analysis of the best-selling toys across major eCommerce website. We analyzed the product data of the best-selling toys among the e-commerce platforms Amazon, eBay, and Walmart; tracking the prices to the days leading before Christmas day to find the pricing and product strategies. We looked at the data from the top 150 best-selling products within 9 toy categories for this analysis.

Top 10 brands in terms of number of bestseller products

Funko dominates the list with more than twice the number of products being sold as Marvel.

Top 20 brands based on customer feelings

Every brand seems to have garnered a largely positive sentiment towards their products sentiment-distribution-by-brand
 

Top 10 brands in terms of reviews that suggested extreme contentment

This chart shows the number of positive reviews that contain the words ‘love’ or ‘great’ and Fischer-Price, Prextex beats Funko with a slight margin
 
love-great-positive-words-in-review

Top 10 brands based on customer disappointment

This chart shows the Top 10 brands sorted by the saturation of negative reviews especially the ones that contain the words ‘disappoint’ or ‘bad’.

percentage-of-reviews-with-bad-and-dissapoint

Top 10 brands that faced shipping or manufacturing issues

This chart shows the percentage of reviews that contained the word ‘broken’ or ‘damage’ and had a negative sentiment.
 
percentage of reviews with 'broken' and 'displaced'
 

Discounts


Pricing is important and discounts are a great way to make a product pricing look attractive. It behooved us to have a look at the discounts.

Top 10 brands in terms of the number of discounted products in Amazon

brand-vs-discount-on-amazon
 

Top 10 brands in terms of number of discounted products on eBay

Only three brands have more than one discounted product on eBay
brands vs count of discounted products on ebay

Top 4 brands in terms of number of discounted products on Walmart

Only 4 brands sold discounted products in Walmart, among which only FunKo has more than one. brands-vs-count-of-discounted-products-on-walmart
 

Top 10 brands in terms of price-hiked products count in Amazon

Only four brands have more than one price-hiked product in Amazon
hiked-products-by-brands-amazon

Top 10 brands in terms of price-hiked products count in eBay

Only four brands have more than one price-hiked product in eBay hiked-products-by-brands-ebay
 

Top 7 brands in terms of price-hiked products count in Walmart

Only Funko has more than one price-hiked product in Walmart
hiked-products-by-brands-walmart
    For more data or any other data from e-commerce websites, get in touch with us using the form below.  

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