Bestselling Toy Brands on Amazon UK – December 2016

After analyzing Amazon.com Toys & Games bestsellers, we gathered data from Amazon UK – Toys & Games, to find out which are the most popular Toy Brands in the United Kindom. We have laid all our findings down as a Tableau Story, embedded below. You can view it as full screen by clicking on the fullscreen icon at bottom right corner of the infographic. If you can’t see the embed please visit the direct link here


Hasbro tops Toys & Games department with 11 products finding its way to top 100 best selling products. Hasbro’s most popular toys on Amazon UK are

  • Hasbro Pie Face Showdown Game
  • Hasbro Pie Face Game
  • Monopoly Board Game
  • Hasbro Monopoly Junior Board Game
  • Hasbro Twister Game
  • Hasbro Guess Who? Game
  • Jenga
  • Hasbro Speak Out Game
  • Hasbro Trivial Pursuit Family Edition Board Game
  • Hasbro Simon Air Game
  • Hasbro Bop It! Game

toy-brands-with-max-reviewsJust as in the United States, Cards Against Humanity is the best selling product in Amazon UK and the product with the maximum number of reviews in best sellers but with very less number of reviews ( 6k +) compared to the 34K+ in the United States. It is also the product with the highest average rating in the UK Best Sellers with an average rating of 4.8.

Digging deeper into the Best Sellers of top level subcategories of the Toy & Games departments, we got about 2500 products across 25 Sub Categories.

Unlike the United States, LEGO has the highest number of products in best sellers across the 25 subcategories. With 87 Unique Products listed, LEGO has 27 more products than the next contender – Melissa & Doug, which had topped this list for the United States.

leading-toy-brands-on-amazon-uk-all-subcategoriesleading-toy-brands-on-amazon-uk-all-subcategories

Here are top 5 bestselling products from LEGO, sorted by number of reviews

  • Storage Head Large Boy
  • LEGO DUPLO 10558 Number Train
  • LEGO 60092 City Explorers Deep Sea Submarine
  • LEGO Minecraft The Cave
  • LEGO Classic 10692 LEGO Creative Bricks

If you are an analyst looking for detailed data on product listings and reviews in e-commerce websites, or a brand looking for monitoring yourself in e-commerce websites, feel free to get in touch with us. 

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