Bestselling Toy Brands on Amazon.com – December 2016

We analyzed about 2000+ products listed under Bestsellers of the category “Toys & Games” and its first level sub-categories of Amazon.com. Below is a quick summary infographic of our findings on the Bestselling toy brands in Amazon.com as on December 14, 2016. Courtesy of Venngage Hasbro has the largest number of products listed in Toys & Games’ top 100 bestsellers with about 9K reviews and average price of $12. Followed by VTech, NERF and LEGO. It is worth noting that NERF is owned by Hasbro. With a total of 15 products, Hasbro ( along with NERF ) dominates the bestsellers listing of Toys & Games in Amazon.com Cards Against Humanity is the most popular and best-selling product. The brand Cards against Humanity LLC has a total of 3 products – Cards Against Humanity, Cards Against Humanity: First Expansion and Cards Against Humanity: Green Box in the top 100 best selling products of Toys & Games, with a total of about 42K reviews. It has 3 times the reviews as the closest contender VTech. Digging deeper into the sub-categories, here are the top 3 brands with largest number of products for each subcategory. You can also find other detailed reports of Number of Products by Brand as tabs in the Tableau Worksheet embedded below.
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