Following the analysis of Bestselling products on Amazon US during Christmas. We now take a look at the best selling products on Amazon in its Europe marketplaces during Christmas. Two Amazon domains were considered – amazon.de (Germany) and amazon.co.uk (UK). The Amazon Best Seller products in Amazon Germany and Amazon UK were analyzed based on different parameters such as brand count, rating, reviews, and more.
1,926 bestselling products on Amazon UK and 1,803 bestselling products on Amazon Germany from 10 of the most popular Amazon bestseller categories were monitored between December 18th to 26th 2020.
Insights in Brief
Bestselling products in Amazon UK
- The ‘Home & Kitchen’ category had the most number of brands (150).
- Nintendo had the highest number of unique products on the bestseller list (32).
- SanDisk Ultra 32 GB MicroSDHC memory card was the most reviewed product.
- Nintendo was the brand with the highest average rating (4.77).
- 24% of bestselling products in UK during Christmas week had Amazon listed as their seller.
Bestselling products in Amazon Germany
- The ‘Grocery’ category had the most number of brands (129).
- Nintendo had the highest number of unique products (38).
- Amazon Basics Alkaline Batteries was the most reviewed product.
- SanDisk was the brand with the highest average rating (4.78).
- 38% of bestselling products in Germany during Christmas week had Amazon listed as their seller.
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Overview
For this analysis, the Amazon UK and Germany best seller data during the Christmas week were extracted using the Amazon Best Seller Crawler in ScrapeHero Cloud. The Amazon Best Seller Crawler can extract Amazon bestseller product data such as ASIN, product name, price, rank, ratings, customer reviews, seller name, and even the rating histogram from all Amazon marketplaces.
ScrapeHero Cloud has a variety of e-commerce crawlers that can help you extract data in minutes. These scrapers are easy to use and cloud-based, where you need not worry about selecting the fields to be scraped nor download any software.
Bestselling Products on Amazon UK
Amazon UK Best Seller Categories with Most Number of Brands
Home & Kitchen had the most number of brands with 150 unique brands making it to the Bestselling list during the Christmas week. Toys & Games had 139 brands. The category ‘Video Games’ had the biggest increase in brand count.
The line chart below shows the number of brands for each Amazon UK bestseller category during the week of Christmas.
Best Performing Brands on Amazon UK during the Christmas Week
Nintendo had the most number of unique products sold during Christmas week with a total of 32 unique bestselling products. The Nintendo Switch Animal Crossing New Horizons, Minecraft Dungeons, and Nintendo Switch Pro Controller were present on the bestseller list throughout the week.
Russell Hobbs came second with 23 products under the ‘Appliances’ and ‘Home & Kitchen’ category. The Russel Hobbs 43L Table Top Energy Rating Fridge was the item that stayed on the bestseller list the most. There were only 6 products on the UK bestseller list under the Amazon Brand.
The chart below shows the brands that had the most number of unique products present on the Amazon UK bestseller list during the Christmas week.
Most reviewed products
The SanDisk Ultra 32 GB MicroSDHC memory card was the most reviewed best selling product during the Christmas week. It gained 14.4K Amazon reviews during a span of 7 days. Five other versions of the SanDisk memory card came under the top 10 most reviewed products.
Barack Obama’s autobiography ‘The Promised Land’ was the fifth most reviewed product on the bestseller list, being present every day of Christmas week.
16 out of top 20 most reviewed bestselling items were from the ‘Computer & Accessories’ and ‘Books’ category.
Average Rating of Top 5 Brands on Amazon UK
During the Christmas week, SanDisk and Nintendo maintained an average rating above 4.75. Ubisoft products had a slightly lower rating of 4.6 which remained constant throughout the week.
Cookology, a brand of budget-friendly appliances, had the lowest average rating among the top brands varying between 4.4 to 4.5 stars.
How many sellers were under the Amazon UK Bestseller list?
There were a total of 278 Amazon sellers on December 18th which by December 26th lowered to 256 sellers. Ironically in UK during Christmas week, Amazon.com was the biggest seller, which composed of 24% of bestselling products on Amazon.
Best Selling Amazon Brands
There were 11 unique products under two Amazon brands present under the Amazon UK bestseller list – Amazon and Amazon Basics. Amazon’s best selling products come under the categories ‘Toys & Games’, ‘Computer & Accessories’, ‘Pet Supplies’ and ‘Car & Motorbike’ and have an average rating between 4.5 and 4.7 stars.
7 Amazon products were ranked in the top 10 during Christmas week. The ‘Fire Tablet 7’ was the top-ranked product with a ranking between 1 and 3 during the span of 7 days.
Best Selling Products on Amazon Germany
Amazon Germany Best Seller Categories with Most Number of Brands
‘Grocery’ had the most number of brands with 129 unique brands making it to the Amazon Germany Bestselling list during the Christmas week. The category ‘Kitchen’ had 119 brands while ‘Computers’ had the biggest increase in brand count.
The line chart below shows the number of brands for each Amazon Germany bestselling category during the week of Christmas.
Best Performing Brands on Amazon Germany during the Christmas Week
Nintendo had the most number of unique products sold during Christmas week with a total of 38 unique bestselling products. The Nintendo Switch Animal Crossing New Horizons, Joy-Con, and Nintendo Switch Pro Controller were present on the bestseller list throughout the week.
Kosmos came second with 25 products under the ‘Toys’ category. AmazonBasics came third with 21 unique bestselling products.
The chart below shows the best performing brands on Amazon Germany.
Most reviewed products
The Amazon Basics Alkaline Performance Batteries was the most reviewed bestselling product during Christmas week. It gained a total of 110K Amazon reviews during a span of 7 days.
Followed by are two versions of the SanDisk memory card, Amazon Fire TV Stick, Barack Obama’s autobiography ‘The Promised Land’ and the Nintendo Joy-Con.
Average Rating of Top 5 Brands on Amazon Germany
During Christmas week, SanDisk has the highest average rating above 4.78. Kosmos and Samsung maintained an average rating between 4.75 and 4.65.
Amazon Basics had the lowest rating between 4.60 and 4.55. The chart below shows the average ratings during the Christmas week for bestselling brands on Amazon Germany.
How many sellers were under the Amazon Germany Bestseller list?
There were a total of 659 Amazon sellers on December 18th which by December 26th lowered to 687 sellers. Ironically, during the Christmas week, Amazon.com was the biggest seller, which composed of 38% of Amazon Germany bestselling products.
Best Selling Amazon Brands
There were 37 unique products under two Amazon brands present under the Amazon Germany bestseller list – Amazon and Amazon Basics.
Amazon best selling products come under the categories ‘Kitchen’, ‘Electronics & Photo’ and ‘Pet Supplies’. Products under the Amazon Brand have an average rating of 4.5.
The Amazon Basics Alkaline Batteries, HDMI Cable, and Dog Waste Bag were the best selling products throughout the week.
ScrapeHero Cloud
Using the Amazon Best Seller Crawler available in ScrapeHero Cloud, you can download the bestseller data in CSV, JSON, and XML formats and or directly deliver it to your Dropbox. ScrapeHero Cloud lets you set up and schedule the web crawlers periodically to receive updated data from the website.
ScrapeHero Cloud is a browser-based web scraping platform built by ScrapeHero that has affordable, pre-built crawlers and APIs to scrape data from websites such as Amazon, Google, and Walmart. The ScrapeHero Cloud has pre-built scrapers that in addition to scraping e-commerce websites such as Amazon can scrape job data, real estate data, and more.
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