About This Report:
This analysis covers 429 creatine products listed on Amazon UK, across 14 categories and 232 brands.
- Data source: ScrapeHero Cloud’s Amazon Search Result Scraper collected the data directly from Amazon UK.
- Timeframe: The data reflects a snapshot from July 8–14, 2026.
- What’s included: Product pricing, ratings, review counts, seller counts, Prime and sponsored listing status, and category breakdowns.
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Overview of Creatine on Amazon UK
- Price range: Creatine products on Amazon UK span £3.50 to £69. Most products cluster in the £10–£20 range.
- Category leader: Straight creatine powder is the largest category, with 402 products. Creatine protein bars and protein blends trail far behind.
- Top brand by volume: Warrior leads with 27 products, priced at an average of £12. That makes it the most visible low-cost option in the category.
- Ratings: Every major category holds an average rating above 4.0. This points to broad customer satisfaction across the board.
- Sponsored competition: Myprotein and Warrior lead sponsored placements, with 6 sponsored listings each.
- Reviews: The most-reviewed product, from Nutricost, has over 335,000 reviews. Its rating stays at 4.7.
- Market structure: With 232 brands and 227 sellers competing across 429 listings, no single brand controls the category.
How Competitive Is the Creatine Category on Amazon UK?
As of July 2026, the creatine category on Amazon UK is highly fragmented. No single brand or seller controls it.
232 brands and 227 sellers compete across just 429 total listings. That works out to fewer than two products per brand, on average. A handful of brands, like Warrior and Optimum Nutrition, break from this pattern with larger product lines. But most brands hold a small footprint.
This fragmentation shows up in other signals too:
- 380 products carry Prime eligibility, giving most listings a fast-shipping advantage.
- 117 products are sponsored, meaning brands are actively paying to compete for visibility.
- 14 categories split the market, from straight creatine powder to protein bars and vitamin blends.
What Category Does Creatine Come Under?
As of July 2026, creatine on Amazon UK falls under 14 distinct categories, but most products sit in a few core groups:
- Creatine (straight powder or capsules): 402 products — the dominant format by far
- Creatine Protein Bars: 25 products
- Sports & Energy Drink Mixes: 17 products
- Protein Blends: 17 products
Shoppers looking for plain creatine monohydrate will find it almost exclusively under the “Creatine” category. Products that combine creatine with other ingredients, like protein or electrolytes, get sorted into separate, smaller categories.
What Is the Average Price of Creatine on Amazon UK?
As of July 2026, the average creatine product on Amazon UK costs £18.94. Prices span a wide range, from £3.50 at the low end to £69 at the high end.
This gap points to a category that serves two different shoppers: budget buyers who want plain creatine monohydrate, and premium buyers willing to pay for added formulation or brand positioning.
Price data like this is a snapshot. Brands that want to track how these prices shift week to week, rather than a single point in time, typically rely on a dedicated price monitoring service built for continuous tracking.
| Sl No. | Most Expensive Product | Price | Most Affordable Product | Price |
|---|---|---|---|---|
| 1 | MyProtein The Creatine I Micronised Creatine Monohydrate Powder | 69 | Micronised Creatine Monohydrate Powder 100g | 3.5 |
| 2 | Kollo Creatine Monohydrate Powder-Pure Creatine Monohydrate Powder | 66 | Protein Works I Creatine 360- Black Innovation, Creatine Monohydrate, Micronised Creatine Powder | 3.9 |
| 3 | LA Muscle Explosive Creatine | 65 | Creatine Monohydrate Powder I Selected Premium Micronised Quality | 3.9 |
| 4 | Premium Creatine Monohydrate, Creapure | 52.9 | Bodybuilding Warehouse, Pure Creatine Monohydrate Tablets | 4.1 |
| 5 | Creavitalis Creatine Monohydrate Powder | 45 | Creatine Monohydrate 3000mg- 90 Vegan Tablets | 5 |
Premium Tier: What Makes Creatine Expensive on Amazon UK?
As of July 2026, the most expensive creatine products on Amazon UK cost between £38.50 and £69. Every product in this price range shares one trait: it’s creatine monohydrate powder.
The top three most expensive listings are:
- Myprotein The Creatine (Creapure®) — £69, 5g per serving micronised monohydrate
- Kollo Creatine Monohydrate Powder — £66
- LA Muscle Explosive Creatine — £65, formulated with taurine and protein
Myprotein holds two spots in the top 10 most expensive listings, more than any other brand.
Budget Tier: What Are the Most Affordable Creatine Options?
As of July 2026, the most affordable creatine products on Amazon UK cost between £3.50 and £6.80. Warrior leads this segment, appearing at the top of the affordable list with multiple products.
Unlike the premium tier, the budget tier isn’t limited to one format. It includes powders, tablets, and capsules.
Which Creatine Products Are Considered High Quality on Amazon?
Price does not reliably predict quality on Amazon UK’s creatine category. Every major category, whether budget or premium, holds an average rating above 4.0.
This means a £5 tablet and a £65 powder can both carry strong customer satisfaction scores. Shoppers can’t rely on price alone to judge quality. Rating and review volume, covered later in this report, offer a more direct signal.
Which Creatine Brands Dominate Amazon UK?
As of July 2026, Warrior, Myprotein, and Optimum Nutrition dominate the creatine category on Amazon UK by product count. Together, these three brands list more products than any other brands in the category.
What are the Best-Selling Creatine Brands on Amazon UK?
As of July 2026, Warrior holds the largest product count in the creatine category, with 27 listings at an average price of £12. That combination, high volume and low price, makes Warrior the most visible value-focused brand on Amazon UK.
Other high-volume brands include:
- Myprotein — 17 products, £17 average price, 4.5 rating
- Optimum Nutrition — 16 products, £22 average price, 4.5 rating
- Applied Nutrition — 14 products, £17 average price, 4.5 rating
Out of the top 10 brands by product count, only 4 carry an average price above £20
How Does Sponsored Advertising Shape Brand Visibility?
As of July 2026, Myprotein and Warrior lead sponsored placements in the creatine category, with 6 sponsored listings each.
Sponsored spending concentrates most heavily in two categories: straight Creatine and Creatine Protein Bars.
- Creatine- 111 products sponsored at an average price of £22
- Creatine Protein Bars- 3 products at an average price of £33
No brand runs more than 6 sponsored products. This points to sponsored advertising spend that stays fairly distributed across the category rather than concentrated in one or two dominant advertisers.
- Myprotein- 6 sponsored products
- Warrior- 6 sponsored products
- Olimp Sport Nutrition- 4 sponsored products
Which Creatine Brand Has the Highest Customer Ratings?
As of July 2026, Olimp Sport Nutrition holds the highest average rating among top creatine brands on Amazon UK, at 4.6 stars. It shares that distinction with no other brand in the top 10 by product count.
Among high-volume brands, ratings cluster tightly:
- Olimp Sport Nutrition — 4.6 rating, 7 products
- Optimum Nutrition — 4.5 rating, 16 products
- Myprotein — 4.5 rating, 17 products
- Applied Nutrition — 4.5 rating, 14 products
- Weider — 4.5 rating, 6 products
Warrior, the volume leader with 27 products, holds a 4.2 rating. That’s still a strong score, but it trails the brands above it.
One brand breaks this pattern: supplmnt., with a 4.0 rating on 7 products, the lowest among the top 10 brands by volume.
Which Creatine Products Receive the Most Reviews?
As of July 2026, Nutricost’s Creatine Monohydrate Micronized Powder leads the creatine category on Amazon UK with over 335,000 reviews and a 4.7 rating. This makes it the single most-reviewed creatine product on the platform.
The full top 10 most-reviewed products carry between 116,000 and 335,000 reviews each. Every one of them holds a rating between 4.5 and 4.7.
The top-reviewed list includes:
- Nutricost Creatine Monohydrate Micronized Powder — 335,200 reviews, 4.7 rating
- NAKED Pure Micronized Creatine Monohydrate Powder — 270,000 reviews, 4.7 rating
- Optimum Nutrition — holds 3 of the top 10 spots, with review counts between 155,100 and 206,200
Optimum Nutrition’s presence across three separate listings stands out. No other brand repeats more than once in the top 10.
Can You Trust Creatine From Amazon?
As of July 2026, the data shows a consistent pattern of high review volume paired with high ratings across the top creatine products on Amazon UK. That’s a meaningful trust signal from buyers.
But this data has limits. Review count and rating measure customer satisfaction, not ingredient purity, lab testing, or manufacturing quality. A high review count means many people bought and rated a product. It doesn’t confirm what’s inside the packaging.
Shoppers who want that kind of verification should check for third-party testing certifications, like Informed Choice or NSF Certified for Sport, on the product listing itself. This report does not evaluate ingredient safety or lab testing.
What This Data Tells Us
Creatine on Amazon UK is a crowded, competitive category. 429 products from 232 brands span a £3.50 to £69 price range, yet no single brand controls the shelf.
A few patterns stand out. Price does not predict quality. Rating and review volume offer a clearer signal of customer trust than price alone. And a small group of brands, Warrior, Myprotein, and Optimum Nutrition, carry outsized visibility through product count, sponsored placements, or review volume.
None of these patterns are visible from a single product page. They only show up when you look at the category as a whole.
That’s the value of structured, first-party data. This entire analysis came from one week of scraping, run through ScrapeHero Cloud’s Amazon Search Results Scraper. The same approach works for any category, any marketplace, and any competitor set.
If your team needs this kind of visibility into your own category, whether that’s tracking pricing, monitoring competitors, or spotting shifts before they show up in sales reports, ScrapeHero can build that pipeline for you.
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FAQ
As of July 2026, 232 different brands sell creatine products on Amazon UK. Most brands list only one or two products, which makes the category highly fragmented.
As of July 2026, 227 sellers list creatine products on Amazon UK. That’s close to the total brand count, which suggests most brands sell directly rather than through multiple third-party resellers.
As of July 2026, 380 of the 429 creatine products on Amazon UK carry Prime eligibility. That’s about 89% of the category, giving most shoppers access to fast, free shipping regardless of which brand they choose.
Warrior leads the creatine category on Amazon UK by product count, with 27 listings at an average price of £12. It holds a 4.2 average rating, solid but slightly behind top-rated brands like OLIMP Sport Nutrition (4.6) and Optimum Nutrition (4.5). Warrior’s strength lies in affordability and product range, not the highest customer ratings in the category.
As of July 2026, 117 of the 429 creatine products on Amazon UK are sponsored, about 27% of the category. Myprotein and Warrior lead sponsored placements, with 6 sponsored listings each.
Methodology
ScrapeHero Cloud’s Amazon Search Results Scraper collected the data behind this report directly from Amazon UK.
The scrape covered 429 creatine products across 14 categories, run between July 8 and July 14, 2026. This is a single-week snapshot. It does not track price or ranking changes over time.
For each product, the scraper captured:
- Listed price
- Average rating and total review count
- Category classification
- Brand and seller name
- Prime eligibility
- Sponsored listing status
- Amazon’s on-listing sales-volume indicator, where shown
This report analyzes only what Amazon UK displays publicly on product listing pages. It does not include sales transaction data, profit margins, or independent lab testing of ingredient quality.
