
Decoding Dove’s Amazon Strategy: Pricing, Bundling, and Category Domination
1,381 Dove products on Amazon analyzed over a week.

1,381 Dove products on Amazon analyzed over a week.

Victoria’s Secret studied- E-Commerce Strategy, Product Positioning & Consumer Trends.

Dynamics of the sports and fitness category studied.

Gap and American Eagle Outfitters analyzed.

1,241 products in the Amazon Action Figure market analyzed.

Gucci, Hermès, Louis Vuitton, Prada, and Tiffany & Co. analyzed based on value, price, and reach.