Social Media Scraping

Gathering Social Media website data through web scraping allows businesses to gain useful insight into brand and consumer sentiment. Scraping publicly available social media data enables businesses to gather this information without breaching a user’s privacy. Since social media data is mostly user generated data, it provides businesses better insight on how customers view competitors or their products and services.

Social media data includes data from websites such as Instagram, Facebook, Twitter, LinkedIn, etc. These websites contain publicly available user-generated data, however, this data is highly unstructured and difficult to obtain manually. Social media data allows companies to analyze how a new product or service is perceived by a customer. It also enables businesses to monitor competitor social media websites and improve their product and customer service. Social media scraping tools help automate the process of gathering publicly available data from social media websites.

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Social Media Scraping Tools

Web scraping is the fastest and easiest way to collect data from the internet. There are multiple web scraping tools available which lets businesses perform data scraping on their own. Scraping tools provide the freedom to gather data on by themselves own making it a much cheaper option compared to hiring a third-party service.

ScrapeHero Cloud

ScrapeHero Cloud has pre-built scrapers which helps businesses to easily gather data from social media websites such as Instagram and Twitter. The tool is easy to use and requires minimal manual work from the user, it also provides a free plan to test the speed, accuracy, and quality of the data before signing up for a paid plan. These scrapers are pre-built and cloud-based, you need not worry about selecting the fields to be scraped nor download any software in order to run the scraper. The scraper can run from any browser and can deliver the data directly to Dropbox.

Examples of Social Media Scrapers

Scrape Instagram

The Instagram scraper can gather public information from Instagram within minutes. Scrape Instagram for information such as – Username, User handle, Number of likes and comments, Location, Date, and more. The scraper accepts Profile Name, Place Name, or a Hashtag as input.

scraping-instagram-data

Scrape Twitter 

The Twitter Advanced Search scraper can extract data from Twitter’s advanced search result page.¬† The Twitter scraper gathers data such as – Twitter handle, Username, Tweet content, Number of replies, Retweets, Favorites, and more. The scraper accepts Twitter advanced search URL and the number of tweets to scrape as input.

scraping-twitter-data

Why Scrape Social Media Data?

Data gathered from social media websites allows businesses to gauge the effectiveness of their social media campaigns and gather feedback from their more social media-centric customers. In the age of influencer marketing, it is important for businesses to identify the right person to help market and advertise their product or service on social media websites. Gathering data pertaining to their specific domain and hashtag will help find influencers who will help maximize the reach of the businesses social media marketing strategy.

Social media is a great source to gather feedback from customers and data scraping will help monitor customer satisfaction without spending a lot of time and money. In this day and age, every business has a social media page. Scraping competitors social media data gives businesses a great insight into what is popular among their customers, new features, offers, and more. Giving businesses the chance to target competitor customer base and increase their market share.

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Skip the hassle of installing software, programming and maintaining the code. Download this data using ScrapeHero cloud within seconds.

Get Started for Free
Deploy to ScrapeHero Cloud

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