Scrape product data from H&M using Google Chrome

This tutorial will show you how to extract product details from H&M using Web Scraper Chrome Extension. It helps to gather basic product details, pricing, reviews and more.

What data are we extracting from H&M?

  1. Product Name
  2. Price
  3. Number of Reviews
  4. Product Description
  5. Product Details

The annotated screenshot below shows the data fields we will be scraping:













  • Google Chrome Browser– You will need to download the Chrome browser. The extension requires Chrome 49+.
  • Web Scraper Chrome Extension –The Web Scraper extension can be downloaded from the Chrome Web Store.  After downloading the extension you will see a spider icon in your browser toolbar.

Obtaining the URL

H&M allows you to search for products that you can filter based on parameters like product type, size, color, and more. This scraper allows you to scrape data from H&M based on your requirements. You can select the filters for the data you need and copy the corresponding URL. In the Web Scraper toolbar, click on the Sitemap button, select the option “Edit metadata’ and paste the new URL (based on your filter) as the Start URL.

For detailed steps on how to scrape H&M, you can watch the video below or continue reading –

Import H&M Scraper

After you have installed the extension right-click anywhere on a page, go to ‘Inspect’ and the Developer Tools console will pop up. Click on the tab ‘Web Scraper’ and go on to the ‘Create new sitemap’ button and click on the ‘Import sitemap’ option. Now paste the JSON below into the Sitemap JSON box.

You can get the JSON from the GIST link below:

Run the Scraper

To start scraping, go to the Sitemap and click ‘Scrape’ from the drop-down. A new instance of Chrome will launch, enabling the extension to scroll and grab the data. Once the scrape is complete, the browser will close automatically and send a notification.

Download the Data

To download the scraped data as a CSV file that you can open in Microsoft Excel or Google Sheets, go to the Sitemap drop-down > Export as CSV > Download Now.

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Disclaimer: Any code provided in our tutorials is for illustration and learning purposes only. We are not responsible for how it is used and assume no liability for any detrimental usage of the source code. The mere presence of this code on our site does not imply that we encourage scraping or scrape the websites referenced in the code and accompanying tutorial. The tutorials only help illustrate the technique of programming web scrapers for popular internet websites. We are not obligated to provide any support for the code, however, if you add your questions in the comments section, we may periodically address them.


hristow17 July 25, 2019

Hey there,

I found this article really helpful.

However, I’m really interested to know if it’s also possible to get the product quantity/inventory. So, say for example, if a specific size runs out of stock, would it be possible for the scraper to indicate that as well?

Thanks in advance!

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