How Many Products Does Amazon Sell? – January 2018

Amazon has a total of 562,382,292 products as on Jan 10th, 2018

Top 10 Categories


The category Clothing, Shoes, and Jewelry have the highest number of products -166.28M products! Amazon’s apparel business has been booming the past year. It’s predicted that Amazon will soon end up with net apparel sales of 62 billion in 2021.

Significant Changes Over the Past Month


The categories Prime Exclusive Savings and Alexa Skills have the highest jumps in product counts compared to last month.

America’s Biggest Fashion Retailer

Amazon’s clothing category increased by 11% since last month. The e-commerce giant introduced thousands of fashion products, launching half-dozen private labels. Amazon has an immense amount of data to draw on, which could allow it to identify consumer trends. It’s no doubt Amazon is on its course to become America’s biggest fashion retailer.

Ask Alexa

Alexa Skills has reached a total count of around 30k +. That’s an increase of around 7,000 skills since Dec 2017. Alexa Skills sold around 10 million products during Christmas and New year holidays with Echo Dot and Fire TV Stick as the top-selling Amazon devices during this period.

The bar chart below shows the number of Alexa Skills in each subcategory between December 2017 and January 2018.


“Games, Trivia & Accessories” have the highest number of skills.

Alexa has introduced Alexa Developer Kits for wearable devices which will be incorporated in Bose, Jabra, and iHome.


  • Number of products reduced by 17 million
  • Alexa skills jumped by 7,000
  • Number of products in “Clothing, Shoes and Jewellery” increased by 11%

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SV February 10, 2018

How do you run your reports? Amazon’s website used the report the exact number of items in a category. Now it just reports item count exceeds some arbitrary limit (like LinkedIn saying someone has more than 500 friends. 🙂

You can see the behavior change at the link below.:

This used to have text like so: “1-24 of 1,700,001 results for Office Products : Office & School Supplies”. Now it says “1-24 of over 60,000 results for Office Products : Office & School Supplies”

Amazon probably figured keeping the numbers internal is a competitive advantage.

Will you still be able to obtain the data to run your reports?

    John January 21, 2019

    Yes, that is key information that is needed. I would like to be able to find this information of total items for each category. Anyone know how to attain this info?

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