About the Report: A close look at the Crayola products you can find on Amazon. We dig into the numbers of 23,318 products to see what’s popular, how much things cost, and what shoppers think. If you’re curious about Crayola on Amazon, you’re in the right place!
Introduction to the Brand: Crayola is a recognized brand in the realm of art supplies. Their products range from crayons, markers, colored pencils, and paints, catering to a broad spectrum of artistic needs.
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The Most Popular Crayola Products on Amazon
One way to determine which Crayola products people like the most is by examining the number of reviews they have on Amazon.
Looking at the numbers, the Crayola Ultra Clean Washable Markers (40ct) are a clear winner in terms of popularity, with a whopping 3,550,535 reviews.
Right behind the markers, we see strong interest in the Crayola Twistables Colored Pencil Set (50ct), which has 3,463,228 reviews.
Similarly, the Crayola Mini Twistables Crayons (50ct) also boast a high number of reviews at 3,458,047.
In short, these products have clearly captured the attention and satisfaction of a large number of Amazon customers, making them some of the most popular choices among Crayola products on Amazon.
Understanding the Price Landscape of Crayola on Amazon
The most common price range for Crayola products on Amazon is between $5 and $10. A significant number, 6,842 products to be exact, are listed within this bracket.
This suggests that Crayola offers a large variety of products on Amazon that are quite affordable for most shoppers.
Interestingly, both the lowest price range, under $5, and the highest price range, $30 and above, have the same number of listings, with 2,125 products each.
Beyond the most common range, we see a gradual decrease in the number of products as the price goes up.
The $10 – $15 range has a substantial 4,132 listings, followed by 2,245 products in the $15 – $20 range, 1,786 products in the $20 – $25 range, and the fewest, 1,142 products, in the $25 – $30 range.
What Customers Think of Crayola Products on Amazon
The below graph helps us understand how customer feedback, in terms of the number of reviews and average ratings, relates to the price of Crayola products.
The price range with the most customer engagement, as indicated by the highest number of reviews (24,855,058), is the $10 – $15 bracket.
This suggests that products in this mid-range price point are very popular and frequently purchased.
The average rating for products in this price range is a solid 4.59 stars, indicating high customer satisfaction.
Interestingly, the average ratings across all price ranges are consistently high, hovering between 4.55 and 4.64 stars.
This is a positive sign for Crayola, suggesting that customers are generally happy with their purchases regardless of the price point.
The graph below provides a clear picture of customers’ overall sentiment towards Crayola on Amazon.
The overwhelming majority of Crayola products on Amazon receive high ratings. The 5-star rating is the most frequent, with a significant 16,129 products achieving this top score.
Following closely, 6,308 products have a 4-star rating.
The number of products with lower ratings drops off dramatically. Only 166 products received a 3-star rating, and very few products have 2-star (31) or 1-star (52) ratings.
This distribution strongly indicates that Amazon customers are generally very satisfied with their Crayola purchases.
Popular Crayola Product Categories on Amazon
The category with the highest number of listings is “Coloring Pens & Markers,” with 5,819 products.
Closely following in terms of sheer volume is the “Crayons” category, with 4,626 listings.
The next most prominent categories are “Colored Pencils” (2,633 listings) and “Drawing Media” (2,187 listings).
“Paints” also holds a significant share with 2,005 listings.
Categories like “Drawing,” “Chalk,” “Paper,” “Markers & Highlighters,” and “Paintbrushes” have considerably fewer listings compared to the top categories.
Unsurprisingly, the category with the most reviews is “Coloring Pens & Markers,” gathering 20,969,586 reviews.
This aligns with it being the category with the most listings, suggesting a wide variety of popular products within this segment.
As we saw earlier, the Crayola Ultra Clean Washable Markers (40ct) are the single most reviewed product in this category.
The “Crayons” category also shows substantial customer engagement with 14,465,157 reviews.
“Colored Pencils” come in as the third most reviewed category with 10,605,028 reviews.
Who Sells Crayola on Amazon?
Amazon.com stands out as a prominent seller of Crayola on Amazon, by a massive margin, with an astounding 50,882,416 reviews.
This indicates that a vast majority of Crayola products are either sold directly by Amazon or through listings where Amazon is the primary seller.
This is not too surprising, considering Amazon’s scale and its role as the primary platform.
While Amazon.com leads by a significant amount, other sellers also have a presence. Product Movement is the next highest in terms of reviews, with 2,159,117 reviews. Following them is The Mega Deals with 1,068,777 reviews.
What We Figured Out About Crayola on Amazon
In summary, our analysis reveals a robust and multifaceted presence for Crayola on Amazon.
With a vast number of listings, core products like markers and crayons stand out for their popularity, evidenced by high review volumes.
Crayola caters to a wide range of budgets, and overwhelmingly positive customer ratings across price points underscore strong satisfaction.
Ultimately, Crayola has clearly and successfully integrated into the Amazon marketplace, reaching a significant customer base.
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