Amazon is one of the world’s largest e-commerce platforms and is home to a wide range of products across numerous categories. People in business and others often rely on this platform to identify and analyze the best sellers in different categories. However, it is a tedious task to look for such information manually.
We used the ScrapeHero Amazon Best Sellers scraper to extract the details about 279748 products listed over a month in the beauty and personal care category. This blog explains how the top-selling beauty products on Amazon have performed for over a month.
If you don't like or want to code, ScrapeHero Cloud is just right for you!
Skip the hassle of installing software, programming and maintaining the code. Download this data using ScrapeHero cloud within seconds.
Get Started for Free
Amazon Best Selling Beauty Product Analysis Over a Month
Our Amazon best-selling beauty product analysis begins by examining the variation in the number of products listed in the beauty and self-care category over the month. Comprehensive data like this over a period of time can reveal a category’s growth or decline in the market.
Our analysis reveals a fluctuation in the total number of beauty and personal care products listed on Amazon at different points in a month. The month started strong, with the highest listings in the first week, but the numbers dipped. The fewest products were listed in the second and third week of the month, 45329 and 44307, respectively.
The average price of beauty and personal care products on Amazon remained mostly the same without much fluctuation.
Comparing this insight with the average prices and sales figures of other months of the year will give you a better idea of the best selling beauty products on Amazon. It is also worth finding out if there were any specific categories of beauty products (e.g., skincare, make-up, etc.) that caused the fluctuation in the month.
Let’s explore and understand the trends in selling and listing Amazon personal care products and popular beauty products.
Beauty Brands on Amazon
Most Expensive Beauty and Personal Care Brands on Amazon
Amazon has products of all ranges, from expensive luxury brands to the most affordable goods. The following are the ten most expensive Amazon beauty and personal care brands.
Hatch was the most expensive brand on Amazon in our month of analysis. Yoolife and Lazora followed, with an average price of $7899 and $6725, respectively. It is interesting to note a significant price difference between the most expensive and the other brands on the list.
The fact that several luxury brands like Chanel and Lacoste appear at the top of the list indicates that Amazon offers a selection of high-end beauty and personal care products. But, it is important to understand that the graph only shows the most expensive products from each brand. It doesn’t necessarily reflect the overall price range of their beauty and personal care products on Amazon.
Beauty and Personal Care Brands With the Most Listings on Amazon
CeraVe is the beauty and personal care brand with the most products listed on Amazon, with 4,434 products in February. L’Oreal Paris was second on the list of brands with the most products listed on Amazon. An interesting observation that can be made from the list is that all the other brands have significantly lesser number of listings than the first two.
The list of brands with the most number of products listed on Amazon shows that the top 10 is a mix of drugstore, high-end, and professional make-up brands. This is an indication that Amazon is utilized by both mainstream and niche beauty brands to reach a wide audience.
Categories Within Beauty and Personal Care Products
The beauty and personal care category on Amazon comprises products designed for personal grooming, hygiene, and appearance. Some product categories within this broader category on Amazon include skincare, haircare, make-up, fragrances, nail care, men’s grooming, etc.
Most Listed Products Within the Beauty and Personal Care Category
The Amazon best selling beauty product analysis for the month reveals that haircare products are the most popular category. A whopping 53,784 products were listed under haircare products on Amazon. The next on the list has approximately 18,000 fewer products than the first one.
Our analysis reveals that Amazon sells various beauty and personal care products. The number of products listed under each category suggests that many people depend on Amazon for their beauty and personal care needs.
While doing the Amazon best selling beauty product analysis, the seasonal popularity of different categories should also be taken into consideration. For example, demand for sun care products may be higher in the summer months.
Average Price of Products in the Beauty and Personal Care Category
An analysis of the average price of best selling beauty items on Amazon showed that haircare products are the most expensive category, with an average price of $64.31. Salon & Spa Equipment and Beauty Tools & Accessories are also relatively expensive categories, at $63.68 and $59.48 respectively.
Best Selling Beauty Products on Amazon: Haircare
Since haircare emerged as the most listed and most expensive product among the best selling beauty products on Amazon, let us look at it in detail.
Top Selling Haircare Brands on Amazon
L’Oreal Paris and PURA D’OR are at the top of the chart, with 1,287 and 1,256 products listed, respectively. Their prominence on Amazon could be due to their market dominance, either through product variety or popularity.
Brands such as SheaMoisture, Kitsch, and Ogx, which have figures in the mid-600s, face relatively close competition.
Comparative Availability of Haircare Product Categories on Amazon
Hair Treatment Masks are the leading category with 4,320 products, suggesting either a high variety or a higher demand in this segment. The different haircare categories range from Styling Tools & Appliances to Hair Treatment Masks, with each category having over 3,900 products available.
Interestingly, the number of products is relatively close across different categories, with the least being Styling Tools and Appliances at 3,936 and the highest at 4,320. This close range could indicate a balanced distribution of product types within the haircare market on Amazon.
Average Price of Haircare Product Categories on Amazon
Hair Styling Products have the highest average price at $116.43, indicating that they might include products that are premium or professional-grade. Two other categories, Hair Treatment Oils and Hair Coloring Products, come second on the list at $89.35 and $84.87, respectively.
At the lower end of the price range, Shampoo & Conditioner, and Hair Extensions, Wigs & Accessories are the most affordable categories, both averaging around $37. These are everyday consumer goods with various options available at lower prices.
Final Thoughts About the Top Selling Beauty Products on Amazon
Analyzing the best sellers in the beauty and personal care category from an e-commerce platform as vast as Amazon requires access to a huge amount of data. However, manually reviewing the website is a long and tedious process.
This comprehensive analysis of Amazon’s best-selling beauty products was executed using the ScrapeHero Amazon Best Sellers Scraper on ScrapeHero Cloud. The scraper allowed us to gather data on a wide range of products.
Through our analysis, we observed the presence and performance of various beauty and personal care products on Amazon. It highlighted the platform’s importance for both consumers and brands. From the most expensive luxury brands to the most listed and popular items, Amazon is a comprehensive marketplace catering to a range of beauty needs and preferences.
But if your data requirements are large and you need a service that can accommodate your unique challenges, consider outsourcing to a web crawling service provider like ScrapeHero. We can provide the data you need to understand market trends, monitor brand performance, or gather competitive intelligence in any industry with ease.
Frequently Asked Questions
According to our Amazon best selling beauty product analysis, haircare products top the charts in listings in a month. This could suggest that items like shampoos, conditioners, and hair treatment masks might be among the best selling beauty items on Amazon.
From the Amazon best selling beauty product analysis, it’s clear that haircare products are most in demand, evidenced by their high listing numbers (53,784 products) over a month. This category outpaces others significantly, making it one of the top Amazon beauty products in terms of availability and possibly sales.
As per our analysis of popular beauty products on Amazon, CeraVe is the beauty and personal care brand with the most products listed on Amazon, totaling 4,434 in a month. This positions CeraVe as a top beauty brand on Amazon, reflecting its availability and potential popularity among consumers.
