On Amazon Australia, a ScrapeHero snapshot of 3,054 pet products analyzed over a week shows an average price of $51.45, an average rating of 4.27, and heavy buyer activity concentrated in pet toys and treats.
This article breaks down what that data reveals about brand competition, pricing, ratings, and category trends on Amazon Australia’s pet supplies shelf.
About the Report:
This report is built on original data. We used the ScrapeHero Cloud Amazon Search Result Scraper to gather data on 3,054 pet supply listings on Amazon Australia over the course of a week.
We’ve added industry context from two published sources: IBISWorld’s pet care industry report and Animal Medicines Australia’s pet ownership research. These help frame the Amazon findings within the size and shape of Australia’s broader pet care market.
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Key Highlights of the Report
- Amazon Australia’s pet category sample included 3,054 products with an average price of $51.45.
- Pet food accounts for $9.8 billion in ongoing Australian pet spending, more than five times the next-highest category, according to Animal Medicines Australia.
- Products in the sample carried an average rating of 4.27 and generated over 1.84 million reviews combined.
- Toys is the most-listed pet category on Amazon Australia, with 1,297 listings, far ahead of any other category.
- Mirage Pet Products and KONG lead the Amazon market in listing count, with 53 and 46 products respectively.
- Non-sponsored listings outnumber sponsored ones by nearly 6 to 1.
- Average discounts across the category stayed low, at just 1.20%.
How Big Is the Australian Pet Supplies Market?
Australia’s pet supplies market is worth $4.3 billion, according to IBISWorld. The industry is expected to grow at an annualized rate of 1.8% through 2025-26.
That growth is steady.
But it’s backed by one of the highest pet ownership rates in the world. Over 70% of Australian households own a pet, according to Animal Medicines Australia. That gives the market a large, consistent base of buyers.
Spending isn’t spread evenly across the industry. Pet owners spend far more on some categories than others.
Ongoing pet care spending, by category, according to Animal Medicines Australia:
- Food: $9.8 billion
- Veterinary services: $1.9 billion
- Products or accessories: $1.4 billion
- Pet insurance: $1.0 billion
- Flea, worming, and tick treatments: $1.0 billion
- Dietary supplements: $0.9 billion
- Clipping and grooming: $0.9 billion
- Training, behavior, and therapy: $0.8 billion
- Competitions and memberships: $0.7 billion
Food alone accounts for more than five times the spending of the next category. That makes it the single biggest cost for Australian pet owners, well ahead of vet care, insurance, or accessories.
What is Driving Growth in the Australian Pet Supplies Market?
Two factors stand out in the data: a high rate of pet ownership, and steady, ongoing spending needs like food and health care.
Unlike one-time purchases, food and health-related spending recur every month. With more than 70% of households owning a pet, that recurring spending adds up across a large base of buyers.
This report’s Amazon data, covered in the next section, shows how some of that spending shows up in online marketplace activity.
Amazon Australia’s Pet Category at a Glance
Amazon Australia’s pet supplies category is active and well-reviewed. ScrapeHero’s analysis of the category over a week found 3,054 pet products listed, with strong customer engagement across the board.
Key numbers from the sample, according to the data gathered using the ScrapeHero Cloud scraper:
- Total products: 3,054
- Average price: $51.45
- Total reviews: 1,847,338
- Average rating: 4.27 out of 5
- Average discount: 1.20%
Two things stand out here.
First, the average rating of 4.27 is high. Most products in this category satisfy buyers, at least based on the reviews they leave. We’ll break down exactly how that rating is distributed across products in a later section.
Second, the average discount of just 1.20% is low. Sellers in this category aren’t relying heavily on price cuts to move products.
These numbers set the baseline for everything else in this report. The sections ahead break down which brands, categories, and products drive these figures.
Which Pet Brands Lead on Amazon Australia?
Mirage Pet Products leads Amazon Australia’s pet category by listing count, with 53 products.
KONG follows closely with 46 products.
Top 10 brands by listing count:
- Mirage Pet Products: 53
- KONG: 46
- Kazoo: 27
- KrauzPet: 25
- Nylabone: 25
- The Pet Project: 25
- JW: 24
- AIMALL: 22
- Générique: 22
- WHIMZEES: 21
After Mirage Pet Products and KONG, listing counts flatten out.
Most other top brands sit within a narrow range of 21 to 27 products. No single brand dominates the category the way Mirage Pet Products and KONG do.
Our analysis of the Amazon Australia Pet Supplies Market revealed that generic, unbranded listings account for 573 products.
That’s more than 10 times the listing count of the top branded competitor. Unbranded or private-label products make up a significant share of what’s available in this category.
Which Pet Brands Get the Most Customer Reviews?
Best Pet Supplies has the highest review volume in the category, with 229,575 reviews. That’s despite not appearing in the top 10 brands by listing count.
Top 5 Brands by Review Count:
| Brand | Total Reviews | Average Rating |
|---|---|---|
| Best Pet Supplies | 229,575 | 4.49 |
| KONG | 128,820 | 4.26 |
| Angry Orange | 125,343 | 4.25 |
| luciphia | 114,891 | 4.40 |
| WHIMZEES | 76,466 | 4.46 |
Are Amazon Australia Pet Products Highly Rated?
Yes. Most pet products on Amazon Australia carry strong ratings. Of the 3,054 products in the sample, 968 products rated 4 stars and 527 rated 5 stars. Together, that’s nearly half the entire category.
Product count by rating:
- 0 stars (no rating yet): 1,418
- 1 star: 17
- 2 stars: 17
- 3 stars: 107
- 4 stars: 968
- 5 stars: 527
Low ratings are rare. Only 34 products in the entire sample carry a 1 or 2-star rating. That’s about 1% of the category.
The largest single group, though, is the 0-star bucket, at 1,418 products. This doesn’t mean these products performed poorly. It means they haven’t yet received a rating, most likely because they’re newly listed or have low review activity so far.
Put together, the pattern is clear. Poorly rated products make up a very small share of this category.
What Is the Average Rating of Pet Products on Amazon Australia?
The average rating across the full sample is 4.27 out of 5.
That figure lines up with the distribution above. With almost half of rated products sitting at 4 or 5 stars, and very few at the bottom of the scale, a high average is the expected result, not an outlier.
Review volume and rating don’t move together. For brands looking to go beyond star ratings and understand why customers feel the way they do, customer sentiment analysis turns review text into a structured signal.
Which Pet Categories Have the Most Listings on Amazon Australia?
Toys is the most-listed pet category on Amazon Australia, with 1,297 products. That’s more than three times the next-largest category.
Top 10 categories in the Amazon Australia pet supplies market by listing count:
- Toys: 1,297
- Treats: 405
- Clothing & Accessories: 222
- Collars, Harnesses & Leads: 181
- Beds, Bedding & Furniture: 177
- Feeding & Watering Supplies: 147
- Grooming: 135
- Litter & Housetraining: 98
- Carriers & Travel Products: 94
- Food: 74
This is worth pausing on.
Earlier, we saw that food accounts for $9.8 billion in Australian pet spending, more than five times any other category, according to Animal Medicines Australia.
On Amazon Australia, though, food is the smallest of the top 10 listed categories, at just 74 products.
Which Pet Categories Receive the Most Customer Reviews?
Listing count and review volume follow a similar pattern, but not an identical one.
Top 5 categories in the pet supplies market on Amazon Australia by review count:
| Category | Total Reviews | Average Rating |
|---|---|---|
| Toys | 858,215 | 4.14 |
| Beds, Bedding & Furniture | 196,307 | 4.41 |
| Treats | 162,980 | 4.42 |
| Litter & Housetraining | 149,783 | 4.10 |
| Collars, Harnesses & Leads | 133,905 | 4.44 |
Toys leads by a wide margin, with 858,215 reviews, well ahead of Beds, Bedding & Furniture in second place.
But Toys doesn’t have the strongest rating in this group. That distinction belongs to Collars, Harnesses & Leads, at 4.44. Litter & Housetraining has the lowest average rating of the five, at 4.10.
A Closer Look at Pet Toys on Amazon Australia
Toys is the largest and most-reviewed category on Amazon Australia’s pet supplies shelf. Within that category, Squeak Toys draw more customer engagement than any other toy type.
Pet toy types by review count:
- Squeak Toys: 380,115
- Chew Toys: 191,687
- Balls: 142,058
- Plush Toys: 104,340
- Frisbees & Tossing Toys: 14,213
Pricing on Amazon Australia’s Pet Category
Prices on Amazon Australia’s pet category vary widely, from budget-friendly essentials to premium furniture-style products. Here’s how pricing breaks down by category.
Which Pet Categories are the Most Affordable on Amazon Australia?
Health Supplies is the most affordable pet category on Amazon Australia, with an average price of $27.07.
| Category | Average Price |
|---|---|
| Health Supplies | $27.07 |
| Flea, Lice & Tick Control | $29.09 |
| Toys | $29.44 |
The price gap between these three categories is small, just over $2 from lowest to highest. All three sit well under the category-wide average price of $51.45.
Which Pet Categories Offer the Biggest Discounts on Amazon Australia?
Health Supplies also leads on discounts, with an average markdown of 3.71%.
| Category | Average Discount |
|---|---|
| Health Supplies | 3.71% |
| Treats | 2.48% |
| Food | 1.93% |
Food carries the smallest discount of the three. That likely reflects its position as a routine, repeat purchase. Pet owners buy food regularly regardless of price cuts, which gives sellers less reason to discount it heavily.
It’s worth noting that these figures are still low in absolute terms.
Even the top-discounted category, Health Supplies, averages under 4%. Across the full sample, the category-wide average discount sits at just 1.20%, as covered earlier.
Heavy promotional pricing isn’t a defining feature of this category on Amazon Australia.
What are the Most Expensive Pet Categories on Amazon Australia?
Beds, Bedding & Furniture is the most premium pet category on Amazon Australia, with an average price of $160.83.
| Category | Average Price |
|---|---|
| Beds, Bedding & Furniture | $160.83 |
| Doors, Gates & Ramps | $138.60 |
| Carriers & Travel Products | $131.09 |
Are Sponsored Ads Important in Amazon Australia’s Pet Category?
Not as much as organic listings. Non-sponsored products outnumber sponsored ones by nearly 6 to 1 on Amazon Australia’s pet category.
Out of the full sample, 2,639 products were non-sponsored, compared to 415 sponsored listings. Organic visibility, not paid placement, accounts for the large majority of what shoppers see in this category.
That gap matters for anyone selling in this space.
It suggests that strong organic factors, like pricing, ratings, and review volume, still carry significant weight in this category.
It also points to a category where sponsored ad space isn’t yet saturated, which may leave room for sellers and brands willing to invest in paid visibility.
Top and Bottom of the Market: Notable Products
Beyond category-level trends, individual product listings show just how wide the range is on Amazon Australia’s pet shelf, from three-dollar toys to a $2,629 pet sofa.
Most Reviewed Products
Table: Top Reviewed Pet Products on Amazon Australia
| Product | Reviews |
|---|---|
| ANGRY ORANGE Pet Odor Eliminator for Dog and Cat Urine, Carpet Stains, and Strong Smells – Citrus Cleaner with Natural Orange Oil – 24 oz | 120,727 |
| Best Pet Supplies, Inc. 2-in-1 Fun Skin Stuffless Dog Squeak Toy, Small, Hare | 84,202 |
| 2-in-1 Fun Skin Stuffless Dog Squeaky Toy by Best Pet Supplies (Wild Duck, Hare, Squirrel, Alligator Bundle) | 83,975 |
| SmartPetLove Snuggle Puppy Behavioral Aid Toy, Brown and White | 62,024 |
| Best Pet Supplies, Inc. Voyager Step-in Air Dog Harness, All Weather Mesh, XXXS | 58,371 |
A single odor eliminator product leads the entire category on review count, ahead of every toy or accessory in the sample. Three of the five most-reviewed products come from Best Pet Supplies, which lines up with the brand’s overall lead in review volume, covered earlier in this report.
Most Affordable Products
Table: Lowest-Priced Pet Products on Amazon Australia
| Product | Price |
|---|---|
| Mog & Bone Dog Plush Toy, Mocca Stripes Print | $3.00 |
| Plush Dog Toy, Faux Dog Toys, Pet Bite Toy, Playful Dog Chew for Large Dogs, Brown | $3.67 |
| Chew Toy for Dogs, Playful Soothing Pet Supplies, Chewy Dog Teething Toys | $4.11 |
All three of the least expensive products in the sample are toys, consistent with the category’s low average price of $29.44, covered in the pricing section above.
Most Expensive Products
Table: Highest-Priced Pet Products on Amazon Australia
| Product | Price |
|---|---|
| Pet Couch Bed, PU Leather Pet Sofa Bed, Modern Luxury Solid Wood Frame, for Dogs up to 20kg | $2,629.01 |
| Pet Couch Bed Deluxe Pet Sofa Bed, Small to Medium Cat/Dog Sofa Bench, 80x64x44cm | $2,462.71 |
| Pet Couch Bed, Solid Wood Frame Luxury Pet Sofa Bed, for Large, Medium and Small Dogs and Cats | $2,271.00 |
All three of the most expensive products are pet sofas or couch beds. This aligns directly with the earlier finding that Beds, Bedding & Furniture is the most premium pet category on Amazon Australia, with an average price of $160.83.
What the Data Reveals About Competing in This Category
This data points to a few clear patterns for anyone tracking or operating in Amazon Australia’s pet supplies category.
- The brand field is fragmented, not dominated.
Outside of Mirage Pet Products and KONG, most top brands sit within a narrow range of 21 to 27 listings. No single brand controls the category. That leaves room for newer or smaller brands to build visibility, and gives distributors and category buyers more than one or two obvious leaders to choose from.
- Generic and unbranded listings make up a large share of the category.
At 573 products, generic listings outnumber the top branded competitor by more than 10 times. This signals real competition from unbranded alternatives, particularly on price-sensitive purchases, a factor worth watching for anyone benchmarking branded performance in this space.
- Sponsored ad space isn’t crowded yet.
Non-sponsored listings outnumber sponsored ones by nearly 6 to 1. Organic visibility still dominates this category. That points to unused headroom in paid placements, relevant to sellers deciding where to invest, and to agencies evaluating ad opportunities on behalf of pet brand clients.
- Discounting isn’t the primary lever in this category.
The category-wide average discount sits at just 1.20%, and even the most-discounted category, Health Supplies, averages under 4%. Products in this category are more likely winning on rating and review volume than on markdowns, a useful signal for pricing and category strategy alike.
- Toys and Treats dominate listings, but that also means more competition. These two categories account for the highest listing and review counts in the sample. Anyone entering or assessing these categories should expect a much larger existing catalog than in smaller categories like Litter & Housetraining or Carriers & Travel Products.
Taken together, this snapshot shows a category with real structure beneath the surface.
Amazon Australia’s pet supplies shelf isn’t dominated by one brand, isn’t driven by heavy discounting, and still has open ground in paid visibility.
Food dominates real-world pet spending, but on Amazon, it’s Toys and Treats that draw the most listings and engagement, a distinction that only becomes visible when marketplace data is examined directly, separate from industry-wide spending figures.
A single week of Amazon listing data was enough to surface these patterns. Tracking them over time, not just once, is what turns a snapshot like this into a lasting competitive advantage.
Disclaimer: The data used in this report is sourced from publicly available information. This analysis has been produced independently by ScrapeHero and is not affiliated with, endorsed by, or produced in association with any of the pet supplies brands. All brand names are the property of their respective owners.
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Frequently Asked Questions About the Amazon Australia Pet Supplies Market
Australia’s pet supplies industry is worth $4.3 billion, according to IBISWorld. The industry is expected to grow at an annualized rate of 1.8% through 2025-26.
The average price across 3,054 pet products sampled on Amazon Australia is $51.45.
Yes. The average rating across the sample is 4.27 out of 5, according to ScrapeHero’s analysis of the market. Nearly half of all products rated 4 or 5 stars, while only about 1% rated 1 or 2 stars.
Toys receives the most customer reviews on Amazon Australia, with 858,215 reviews. Beds, Bedding & Furniture and Treats follow, with 196,307 and 162,980 reviews respectively.
Not as much as organic listings. Non-sponsored products outnumber sponsored ones by nearly 6 to 1 on Amazon Australia’s pet category.
Mirage Pet Products is the most listed pet brand on Amazon Australia, with 53 products. KONG follows closely with 46 products.
Squeak Toys draw the most customer reviews among pet toy types on Amazon Australia, with 380,115 reviews. That’s roughly double the review count of Chew Toys, the next closest type.
This analysis covered 3,054 pet supply listings on Amazon Australia, gathered using the ScrapeHero Cloud Amazon Search Results Scraper over a week in 2026.
Beds, Bedding & Furniture is the most premium pet category on Amazon Australia, with an average price of $160.83. Doors, Gates & Ramps and Carriers & Travel Products follow.
Yes. Generic, unbranded listings account for 573 products on Amazon Australia’s pet category. That’s more than 10 times the listing count of the top branded competitor, Mirage Pet Products.
