How Do Free People Movement and Anthropologie Compare to Each Other in the US?

Though Free People Movement and Anthropologie are both owned by the same parent company, URBN, they take completely different approaches to running their businesses in the US. 

Anthropologie is the bigger player – they have more stores that are all up and running (217 vs 207), way more products in every category, and nearly 10,000 top-rated items compared to Free People Movement’s 1,000. 

But Free People Movement isn’t sitting still. They’re opening 11 new stores and have managed to get into every major shopping city in America, while Anthropologie has skipped some markets entirely.

Both brands keep similar store hours and focus on wealthy areas, but that’s where the similarities end. Anthropologie acts like the established brand it is, while Free People Movement is still in expansion mode, trying to grab as much market share as possible. 

Introduction to the Analysis Report of Free People Movement vs Anthropologie

Athleisure brand Free People Movement, also called FP Movement, was launched in 2012, designed with the same easy-wearing ethos as Free People’s main line.

Originally launched as a category on Free People’s website with a tightly edited yoga wear line, FP Movement has expanded exponentially into an independent brand with a complete range of pieces made for all types of workouts.

This analysis report breaks down the numbers behind both brands, from store locations and working hours to product counts and expansion plans. Let’s see how these sister companies stack up against each other in the US retail market.

NB: The POI data for this analysis of Free People Movement vs Anthropologie was downloaded from the ScrapeHero Data Store. 

What are the Average Working Hours of Free People Movement and Anthropologie Stores?

Both Free People Movement and Anthropologie stores in the US operate with almost identical average working hours. 

Here’s the detailed list comparing Free People Movement vs Anthropologie stores’ average working hours:

• Sunday- Free People Movement: 6.94 hours, Anthropologie: 6.80 hours
• Monday- Free People Movement: 9.70 hours, Anthropologie: 9.66 hours
• Tuesday- Free People Movement: 9.70 hours, Anthropologie: 9.65 hours
• Wednesday- Free People Movement: 9.70 hours, Anthropologie: 9.65 hours
• Thursday- Free People Movement: 9.72 hours, Anthropologie: 9.69 hours
• Friday- Free People Movement: 10.01 hours, Anthropologie: 9.99 hours
• Saturday- Free People Movement: 10.06 hours, Anthropologie: 9.93 hours

This Free People Movement vs Anthropologie brand analysis reveals several interesting patterns in the operational strategies of these two retail brands:

• Weekly Pattern Consistency: Both brands follow remarkably similar scheduling patterns throughout the week, with virtually identical hours on most days. This may suggest they’re responding to similar customer traffic patterns and industry standards.
• Weekend Strategy: The most notable difference appears on weekends. Both brands operate shorter hours on Sunday (around 6.8 – 6.9 hours). However, there’s a slight variation in their weekend approaches.
• Mid-Week Operations: Monday through Thursday show the most consistent hours (around 9.6-9.8 hours), indicating these are likely peak operational days when both brands maximize their store availability.
• Friday-Saturday Peak: Both brands extend their hours on Friday and Saturday (around 10 hours), capitalizing on weekend shopping behavior and leisure time when customers are most likely to visit physical stores.

The similarity in scheduling suggests both brands have identified optimal operational windows based on similar target demographics and shopping behaviors, despite their different positioning 

Want to download the POI data of Anthropologie and compare it with the POI data of Free People Movement? 

What is the Product Count in Each category on FP Movement and Anthropologie’s Websites?

In Clothing, Anthropologie lists 6,924 products, significantly more than Free People’s 4,014. For Accessories, Anthropologie has 2,681 items, while Free People has 1,805. 

In the Shoes category, Anthropologie provides 1,178 products to Free People’s 1,129. 

Anthropologie also leads in Beauty & Wellness with 1,983 products compared to Free People’s 1,140. In Hair Accessories, Anthropologie offers 208 items versus Free People’s 171. Lastly, for Jeans, Anthropologie has 712 products to Free People’s 582.

 

Anthropologie maintains a substantially larger product inventory across most categories:

• Clothing: 6,924 products vs Free People’s 4,014 (72% more inventory)
• Accessories: 2,681 vs 1,805 (49% more)
• Beauty & Wellness: 1,983 vs 1,140 (74% more)

Competitive Parity in Footwear: The Shoes category shows near parity (1,178 vs 1,129), suggesting both brands recognize footwear as essential to their customer base and compete directly in this space.

Specialized Categories:

• Hair Accessories: Anthropologie (208) vs Free People (171) – both relatively small but Anthropologie slightly ahead.
• Jeans: Anthropologie (712) vs Free People (582)

What is the Operational Status and Expansion Strategies of Free People Movement and Anthropologie Stores in the US?

Anthropologie has 217 stores in the US, all of which are currently operational and listed as “Open”. 

Free People Movement has a slightly higher total number of stores at 220. Of these, 207 are open, 11 are “Opening Soon”, and 2 stores are “Temporarily Closed”. 

Market Presence Scale: Both brands maintain substantial physical retail footprints with very similar numbers of operational locations:

• Free People Movement: 207 open locations
• Anthropologie: 217 open locations (4.8% more)

 

 

Expansion Activity: Our analysis reveals different growth strategies:

• Free People Movement shows active expansion with 11 locations “Opening Soon,”.
• Anthropologie has 0 locations in the “Opening Soon” category.

Operational Stability: Both brands demonstrate strong operational management:

• Free People Movement: Only 2 temporarily closed locations (0.9% of total network)
• Anthropologie: 0 temporarily closed locations

The data suggests Free People Movement is in an active growth phase, potentially targeting new markets or increasing density in existing markets. Anthropologie appears to have reached optimal store saturation and is focusing on operational excellence rather than expansion. 

Where are FP Movement and Anthropologie Stores Located in States with High Expenditure?

Both Free People Movement and Anthropologie have a significant presence in the US states with the highest personal consumption expenditures. 

Here’s a closer look:

• In California, FP Movement has 43 stores compared to Anthropologie’s 34. 
• In Texas, FP Movement has 16 locations and Anthropologie has 14. 
• Florida sees FP Movement with 21 stores and Anthropologie with 17. 
• For New York, FP Movement has 13 stores and Anthropologie has 12. 
• In Pennsylvania, FP Movement operates 9 stores to Anthropologie’s 8. 
• Illinois has 8 FP Movement stores and 10 Anthropologie stores. 
• Ohio has 4 FP Movement stores and 5 Anthropologie stores. 
• In New Jersey, FP Movement has 7 locations and Anthropologie has 9. 
• Georgia is home to 5 FP Movement stores and 6 Anthropologie stores. 
• North Carolina has 7 FP Movement stores and 8 Anthropologie stores.

 

Both brands clearly prioritize states with high personal consumption expenditures, indicating sophisticated market analysis. 

Their presence in these economically robust states suggests both brands target affluent consumers who have significant discretionary spending power for fashion and lifestyle products.

How are Free People Movement and Anthropologie Stores Distributed in Top US Cities for Frequent Shoppers?

Free People Movement and Anthropologie show markedly different distribution strategies across the top 10 US cities for frequent shoppers. 

Free People Movement maintains a presence in all 10 cities with 24 total locations, while Anthropologie operates in 9 cities with 17 total locations, completely avoiding Fort Worth, Texas.

Free People Movement demonstrates an aggressive market penetration strategy in the US:

• Universal presence: Maintains at least 1 location in every top shopping city
• San Diego: Commands 5 locations vs Anthropologie’s 2
• Leads significantly in Miami (4 vs 2), Dallas (3 vs 2) and Nashville (3 vs 1)

Anthropologie employs a more conservative, quality-over-quantity approach in the US:

• Zero presence in Fort Worth
• Focuses on proven retail hubs like Dallas, Miami, and San Diego
• Matches Free People’s presence in Charlotte, Las Vegas, Oklahoma City, Phoenix

Which Brand, FP Movement or Anthropologie, Has More Top Rated Products on their Websites?

Anthropologie dramatically outperforms Free People Movement in top-rated products, with 9,558 highly rated items compared to Free People Movement’s 1,021 products. It is a staggering 836% difference in favor of Anthropologie.

The data reveals Anthropologie’s massive advantage in customer-approved products:

• 9,558 top-rated products demonstrate extensive customer satisfaction across their broad product range
• This enormous inventory of well-reviewed items suggests strong quality control and customer alignment
• The scale indicates Anthropologie has successfully built a reputation for consistently delivering products that meet or exceed customer expectations.

With 1,021 top-rated products, Free People Movement shows:

• Smaller number may reflect more selective product offerings
• While significantly fewer, these products still achieve top ratings, indicating Free People Movement maintains quality standards despite their smaller scale

What Did Our Free People Movement vs Anthropologie Brand Analysis Reveal?

This comprehensive analysis reveals two sister brands pursuing divergent yet effective retail strategies within the competitive US lifestyle market. 

Anthropologie has established dominance through operational maturity and comprehensive product offerings. It is evidenced by their fully operational 217-store network, extensive inventory across all categories, and nearly ten times more top-rated products than their counterpart. Their approach reflects a brand that has achieved market saturation and focuses on optimizing existing operations.

Free People Movement, conversely, demonstrates the characteristics of a growth-phase brand actively capturing market share. Their strategy of universal presence across top shopping cities, aggressive expansion with 11 stores in development, and targeted market penetration suggests confidence in their ability to compete despite smaller inventory scales. 

The brand’s willingness to enter every major shopping destination while Anthropologie selectively avoids certain markets like Fort Worth indicates different risk tolerances and market assessment approaches.

The operational similarities between both brands – from nearly identical working hours to strategic placement in affluent states – underscore their shared understanding of customer behavior and market dynamics. 

This suggests that while their scale and growth strategies differ significantly, both brands have successfully identified optimal operational frameworks for their respective market positions.

Ultimately, this analysis demonstrates that retail success can be achieved through multiple strategic approaches: Anthropologie’s comprehensive scale and operational excellence versus Free People Movement’s focused expansion and market penetration. 

How to Get the Data for an Analysis Effortlessly?

The most effortless way to get data for an analysis is to outsource to a web scraping service like ScrapeHero. 

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However, outsourcing with ScrapeHero’s web scraping service is the smarter choice if you require custom data extraction, complex web navigation, or simply want to save time.

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Report by ScrapeHero using publicly available data. This report is independent and not affiliated with Free People Movement or Anthropologie.