Swiggy Instamart is a key player in the online grocery market, offering everything from daily essentials to snacks and drinks.
The aim of this Swiggy Instamart Snacks Market Report is to analyze the snacks and drinks market on the platform based on data over a week. We will explore how snacks and drinks are performing on the platform, look at stock availability trends, and analyze what’s driving the growth of these categories.
NB: The data for the analysis was gathered with the help of ScrapeHero’s quick commerce data scraping service.
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Swiggy Instamart Snacks & Drinks Market Overview
During the one week of this analysis, the snacks and drinks market on Swiggy Instamart shows a wide variety of products and brands. Here’s an overview of the market:
- Total Products Analyzed: 973 products, which cover both snacks and drinks categories.
- Total Brands Represented: 258 brands were offering their snacks and drinks on the platform. This shows a healthy level of competition and brand variety within these categories.
- Average Price: The average price of products across both categories is ₹154.33.
- Average Delivery Time: The average delivery time for snacks and drinks is 15.73 minutes, which is quite fast.
The analysis covers a wide range of products, giving us a comprehensive view of how snacks and drinks are performing on the platform. We’ll dive deeper into the top categories, popular brands, and what’s driving consumer purchases in this rapidly growing sector.
Swiggy Instamart Snacks & Drinks Market Landscape
Swiggy Instamart offers a vast selection of snacks and drinks, which is reflected in the product assortment on the platform.
- Number of Products:
Snacks account for 639 products, making them the larger category compared to drinks, which consist of 334 products. This indicates that snacks are a significant offering on Instamart.
Pricing:
- Snacks have a lower average price of ₹133, while Drinks are priced at an average of ₹191.
Delivery Time:
- Both categories enjoy relatively fast delivery times. Snacks have an average delivery time of 16 minutes, while Drinks are delivered just a minute faster, at 15 minutes.
The market landscape shows a clear dominance of snacks in terms of product volume, with a balanced competition between the two categories based on pricing and speed.
Instamart Snacks Trends: Pricing and Affordability
This section breaks down Swiggy Instamart snack trends through prices. First, we look at the priciest items. Then we cover the most affordable picks. Finally, we compare average prices for top brands to show where value and premiums sit.
Most Expensive Snacks and Drinks on Swiggy Instamart
Fast&Up Plant Protein is the most expensive product at ₹2,274. Eat Better Co gift hampers follow at ₹1,799 and ₹999.
Tresure Hunt Jersey S, lists at ₹1,644. Premium wellness shows up again with Himalayan Natural Mineral Water at ₹893 and MyFitness/The Whole Truth protein bar packs between ₹737–₹987.
Even energy drinks make the list, with Red Bull variants at ₹750.
Takeaway: Protein powder and gift hampers set the premium tier, well above the overall average price of ₹154. These SKUs can lift basket value.
Most Affordable Snacks and Drinks on Swiggy Instamart
Budget snacks and drinks buys, cluster tightly between ₹12–₹19.
The cheapest at ₹12 are Crax Crunchy Noodles, Kingfisher Strong Power Soda, and The Theatre Project Kettle Chips (New York Pizza).
Value staples follow: Nandini Buttermilk ₹14, Raw Pressery Jal Jeera ₹15, Naturik Almond Bytes ₹18, and several ₹19 options like Nandini Sweet Lassi, Open Secret Puffs, Taali Roasted Peanuts, Too Yumm Bhoot Karare, and Too Yumm Indian Masala Chips.
Takeaway: Chips, power soda, buttermilk, and sweet lassi anchor the entry-price tier, driving impulse adds and basket fillers- key Swiggy Instamart snack trends to watch.
Average Price of Top Snacks and Drinks Brands on Instamart
In this Swiggy Instamart Snacks Market Report, brand pricing splits clearly.
Raw Pressery is the most expensive brand in the snacks and drinks category on Instamart with an average of ₹217 across 20 SKUs.
Pringles averages ₹180 on 13 SKUs, and 4700BC sits at ₹174 on 23 SKUs.
Mid-tier brands include MOM Meal Of The Moment (₹158, 14 SKUs) and Real (₹141, 14 SKUs). Other snacks with lower averages: Taali ₹121 (14), NOICE ₹106 (25), Let’s Try ₹97 (13), Act II ₹90 (25), and Chheda’s ₹88 (13).
Takeaway: Beverage brands carry the highest averages, while snacks dominate by assortment size. This aligns with Swiggy Instamart snack trends where premium drinks lift AOV and snacks drive volume.
Discount Dynamics and Consumer Value on Swiggy Instamart
In this section, we dive into how discounts shape the Swiggy Instamart snacks and drinks market. First, we’ll explore the most discounted products. And then we’ll look at the top discounted brands.
Most discounted Snacks and Drinks on Instamart
Discounts play a key role in consumer decisions, and Swiggy Instamart’s snack and drink offerings are no exception.
The most discounted product is The Theatre Project Kettle Cooked Chips – New York Pizza at an impressive 80% off. Following close behind is MITTAI KADAI Kara Sevu at 75% and Real Fruit Power Mixed Fruit Vitamin Boost at 65%.
Other heavily discounted products include JAINVIJAY Sada Chevdo (60%), Freely Chocolate Layered 10g Protein Bar (59%), and Charliee Bhel Lite (59%).
Even NOICE Jeera Masala Soda and Utopian Litchi Superrr Juice With Honey are discounted by 56%, while Act II Cheese Nachoz Pack rounds out the list with 55% off.
Top Discounted Snacks and Drinks Brands on Instamart
Leading the list is Charliee, offering an average discount of 59%, followed closely by Real Activ at 55%. Both brands heavily discount their products, making them attractive to cost-conscious consumers.
Yu and Jain Vijay are also offering high discounts at 52%, while ALO FRUT and Peppy come in at 50% off.
Other brands such as MITTAI KADAI, Right Shift, Yellow Diamond, and Freely follow with discounts of 49%, 41%, 40%, and 38%, respectively.
Delivery Efficiency of Snacks and Drinks on Instamart
Instamart averages 15.73 minutes for snacks and drinks, but performance varies by SKU and location. In this section, we highlight the fastest delivered products and compare delivery times by zipcode.
Fastest Delivered Products: Swiggy Instamart Snack & Drinks Trends
The fastest list includes combos and shelf-stable picks such as 7UP can + Prasuma chicken combo, Act II popcorn + Coke combo, ALO FRUT Mango Aloe Vera juice, Pringles Sour Cream & Onion (B2G1), Bingo Mad Angles Achari Masti, CLEAR premium water, and Diet Coke + Pringles party combo- all fulfilled in ~4 minutes.
What it means:
- These SKUs are light, high-turnover, and widely stocked across dark stores.
- Pre-bundled snack + drink combos speed picking and raise basket value.
Geographical Delivery Performance: Swiggy Instamart Snack & Drinks Trends
The fastest zones are 560038 (5 min) and 560066 (9 min). Both beat the platform average of 15.73 minutes by a wide margin. 560037 (10 min) and 560087 (14 min) are also faster than average.
On the slower side, 560041 (17 min) is ~8% slower than average, 560034 (19 min) ~21% slower, 560084 (20 min) ~27% slower, and 560045 (22 min) ~40% slower.
This means that speed pockets exist, likely due to dense dark-store coverage and low travel distance.
Our Conclusion About the Snacks and Drinks Market on Instamart
This Swiggy Instamart Snacks Market Report shows clear ways to win on price, choice, and speed.
Snacks lead the catalog, while drinks carry higher prices.
The value band sits at ₹12–₹19, driven by chips, power soda, buttermilk, and lassi. The premium tier comes from protein products and gift hampers, with Raw Pressery topping brand averages.
Most deals fall in the 55–65% range, and discounts can reach 80%.
Delivery is fast, averaging 15.73 minutes, with many SKUs reaching delivery in under 4 minutes, and the quickest zips are 560038 and 560066.
What to Analyze a Category on a Quick Commerce Platform?
In quick commerce, having real-time data is essential. The ability to track things like stock levels, pricing changes, and delivery times in real time means you can act fast and make smarter decisions.
This level of insight helps you stay ahead of the competition and better serve your customers.
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