This blog analyzes the landscape of home decor on Amazon, examining 52,379 items available during a specific week.
(NB: Data for the analysis was gathered using the ScrapeHero Cloud Amazon Search Results Scraper)
With ScrapeHero Cloud, you can download data in just two clicks!Don’t want to code? ScrapeHero Cloud is exactly what you need.
The purpose of this report is to provide insights into product popularity, pricing, brands, ratings, categories, and sellers within the Amazon home decor market using the provided data.
Top Reviewed Products: What’s Popular in Home Decor on Amazon?
Customer reviews are a strong indicator of product popularity and engagement.
This section analyzes the products with the highest number of reviews, providing insights into what resonates most with consumers seeking home decor on Amazon.
Our analysis reveals that products addressing practical needs and home organization are the most reviewed items.
The “Queen Size 4 Piece Sheet Set” leads significantly with over 370,000 reviews, followed closely by the “Bedsure King Size Satin Pillowcase Set of 2” with over 300,000 reviews.
Notably, two “Amazon Basics” heavy-duty steel wire rack storage organizers also feature prominently, each with over 239,000 reviews.
The “NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains” also garners substantial attention with over 120,000 reviews.
Price Trends of Home Decor on Amazon
The home decor on Amazon market has products spanning a wide price spectrum.
We analyzed the pricing trends, which reveal a moderate average price point but also significant extremes. The average price for home decor items is approximately $54.99, indicating that many products fall within an accessible range.
However, the market also features items ranging from as low as $2.76 to as high as $15,263.42.
Affordable Products: Budget-Friendly Home Decor on Amazon
This table lists some of the most affordable home decor on Amazon.
The above table, which features the least expensive home decor products on Amazon, primarily includes peel-and-stick wallpapers and contact papers, with prices ranging from $2.76 to $3.21.
These products often serve as quick, cost-effective solutions for cosmetic home updates or DIY projects.
Expensive Products: Premium Selections in Home Decor on Amazon
This chart (table) showcases some of the more expensive home decor on Amazon, featuring luxury and high-end items.
The prices reach up to $15,263.42 for “MSI Acoustic Wood Slat Wall Panels.”
Other products like the “Maxim Studio Zeppelin LED Floor Lamp” ($2,695.00) and “Luxury Silver Mirror” ($1,999.00) also indicate a market for premium and luxury home decor on Amazon.
The presence of such high-priced items illustrates the breadth of the market, serving consumers across all spending capacities.
Top Home Decor Brands on Amazon w.r.t. Listings and Reviews
Understanding the brand landscape is crucial for understanding the dynamics of home decor on Amazon.
This section analyzes home decor brands based on their market presence, indicated by the number of product listings, and customer favor, reflected in review counts.
Art3d leads significantly with 611 listings. Following Art3d, Wieco Art has 314 listings, and “Generic” products account for 294 listings.
Other notable brands with a substantial number of listings include Touch of Class (266), Der Rose (265), Fixwal (235), Stupell Industries (229), NuWallpaper (215), Droum (212), and Cuspin (171).
The above graph reveals the top-reviewed home decor brands on Amazon.
EZlifego stands out, accumulating over 3.6 million reviews (3,639,704). Other brands with millions of reviews include Command (2,486,369), Amazon Basics (2,074,729), and Bedsure (1,994,840).
Brands like upsimples (1,748,702), CGK Unlimited (1,486,350), Furinno (1,376,936), and BAYKA (1,365,317) also demonstrate substantial customer feedback.
What Ratings Tell Us About Home Decor on Amazon
Customer ratings provide us with direct insights into buyer satisfaction with home decor on Amazon.
Our analysis demonstrates a predominantly positive trend in customer feedback towards home decor on Amazon.
A significant majority of products receive high ratings, with 26,742 products holding a 4-star rating and 20,629 products achieving a perfect 5-star rating. This indicates that most customers are either satisfied or highly satisfied with their home decor purchases on Amazon.
In stark contrast, products with low ratings are considerably less common. Only 52 products have a 1-star rating, 78 products have a 2-star rating, and 510 products have a 3-star rating.
There are also 4,368 products with a 0-star rating, which might represent items that have not yet received reviews.
Category Analysis: Popular Products and Customer Engagement
The Wall-Mounted Mirrors category has the highest number of listings among the home decor categories on Amazon, with 4,333 listings. Floating Shelves follow closely with 4,068 listings.
Other categories with a high number of listings include Floor Lamps (2,862), Wall Clocks (2,567), Wallpaper (2,513), Table Lamps (2,504), Artificial Flowers (2,229), 3D Wall Panels (1,991), Sculptures (1,590), and Decorative Accessories (1,557).
The following graph illustrates the home decor categories that generate the most customer feedback.
Floating Shelves lead significantly with nearly 7 million reviews (6,978,481). Floor Lamps also show strong customer interaction with over 4.9 million reviews (4,961,317).
Wall Clocks (4,182,112) and Interlocking Tape & Mounting Products (3,640,397) also command substantial review counts.
Other highly-reviewed categories include Wall-Mounted Mirrors (3,098,057), Table Lamps (2,999,401), Wallpaper (2,939,077), Picture Frames (2,632,953), Picture Hanging Strips (2,078,059), and Artificial Flowers (1,923,351).
Who Sells Home Decor on Amazon?
Amazon.com itself is the leading seller of home decor products on its platform, with a commanding 4,003 listings.
This indicates Amazon’s direct involvement in the sale of home decor items, likely through its own private labels like Amazon Basics or by acting as a direct retailer for various products.
Following Amazon.com, third-party sellers and brands also hold a significant share of listings.
Wieco Art has 312 listings, Art3d has 295 listings, DerRose-US accounts for 267 listings, and Touch of Class Catalog has 264 listings.
The substantial difference between Amazon.com’s listings and those of other individual sellers highlights Amazon’s dual role as both a marketplace provider and a direct competitor in the home decor on Amazon segment.
Here’s What We Found Out About Home Decor on Amazon
Here’s a gist of all the things we figured out by analysing the home decor market on Amazon:
We’ve seen that pricing trends cater to every budget, from highly affordable items under $5 to luxury pieces costing thousands of dollars.
The brand landscape is dominated by a few key players with extensive listings, while different brands excel in generating high volumes of customer reviews.
Customer satisfaction is generally high, with the majority of products receiving 4 and 5-star ratings.
Finally, categories like wall-mounted mirrors and floating shelves consistently lead in both listings and customer engagement, highlighting their popularity and robust market presence.
Want to Do a Similar Analysis?
This analysis blog effectively demonstrates how the right data provides a clearer understanding of things, especially on platforms like Amazon.
If your data requirements are minor, the scrapers on ScrapeHero Cloud are the best, as they are no-code and easy-to-use prebuilt scrapers.
But in case you need large amounts of data, customized to your unique requirements, without having to deal with the hassles of it, it’s best to partner with a web scraping service like ScrapeHero.
We are a full-service data provider. You don’t need software, hardware, proxies, scraping tool, scraping skills, etc, we do it all for you.
