This Zepto cleaning aid product analysis dives into the data from over 3,000 products. We break down product positioning, pricing, promotional tactics, and delivery speed in Delhi’s quick-commerce space.
For this analysis, we considered 3,245 cleaning products available on Zepto over four days. These products have received ratings from a total of 2,313,242 people, with an average rating of 4.57.
Note: The data used to understand the cleaning aid performance on Zepto in Delhi was gathered with the help of ScrapeHero’s quick commerce data scraping service.
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A High-Stakes, High-Concentration Market
The cleaning aid market on Zepto in Delhi is large, with 3,245 products. All of these products have a 4 or 5-star rating, with an average of 4.57. This shows that customers are generally very satisfied with their purchases.
This high level of satisfaction indicates a competitive market. Brands need a strong plan to get noticed. A good product alone is not enough to succeed.
The data shows that most products are top-rated. Out of all cleaning items on Zepto, 2,236 have a 5-star rating. Only 1,009 products have a 4-star rating.
This Zepto cleaning aid product analysis reveals that a high rating is the basic standard. Brands must therefore look beyond product quality to differentiate themselves.
The Product Strategy: It’s Not Just About Presence, It’s About Popularity
A core part of Zepto’s home cleaning product marketing is having a wide variety of products. Brands compete for visibility by listing as many items as possible. This is a basic but important strategy to capture customer attention.
Our Zepto cleaning aid product analysis shows which brands have the most products. Harpic leads this effort with 150 different products listed. Surf Excel is a close second with 140 products.
This data reveals the first layer of competition. A large number of listings means more chances to be seen by a shopper.
However, a strong product portfolio is only one part of a successful product marketing strategy. The next step is to see which brands customers are actually engaging with.
The data below reveals a crucial insight.
Surf Excel, with 140 products, has received over 340,000 total ratings. In contrast, Harpic, which has more products, has significantly fewer ratings.
This Zepto cleaning aid product analysis shows that established brands like Surf Excel, Tide, and Rin dominate customer attention.
They have both a high number of ratings and consistently high average scores.
This indicates strong brand loyalty and trust, which is a key goal of any cleaning aid in their product marketing strategy.
Category Focus: Where the Real Battle is Fought
A smart marketing strategy for a cleaning aid product focuses on high-demand categories. Brands need to know where customers are spending most of their time and money. This helps them allocate their efforts effectively.
Our Zepto cleaning aid product analysis clearly shows which categories dominate. The detergent category is the undisputed leader on the platform. It has gathered close to one million total ratings.
The data makes the hierarchy of consumer interest very clear. Detergents have 969,599 ratings. The next closest category, Dishwash Bar & Liquid, has only 283,360 ratings.
This significant gap suggests that the Zepto home cleaning product marketing landscape may be the main battlefield where brands compete for visibility and sales.
Success in this category is critical for overall market leadership.
The Pricing Strategy: Finding the Competitive Sweet Spot
Pricing would be a critical part of any cleaning product’s marketing plan on Zepto. Brands need to set prices that customers find attractive. Understanding where most products are priced is key to staying competitive.
This Zepto cleaning aid product price distribution analysis reveals a clear trend. The vast majority of cleaning products are concentrated in the low to mid-price ranges.
The data shows that the ₹100 to ₹200 range is the most crowded, with 877 products. The ₹200 to ₹300 range is also highly competitive, with 700 products.
This clustering indicates Zepto’s pricing sweet spot in the cleaning market.
A successful cleaning aid product marketing strategy for mass appeal should target this ₹100 to ₹300 bracket.
The Promotion Strategy: How Discounts Drive Decisions
Promotions are a powerful tool in Zepto’s home cleaning product marketing.
Some brands build their entire strategy around aggressive discounting. They use high markdowns to attract price-sensitive shoppers and gain market share quickly.
The data highlights the brands that are most promotional. Cleevo leads with a substantial 55% average discount. BAY6 follows with a 45.43% discount.
This Zepto cleaning aid product analysis indicates that deep discounts are a primary marketing tactic. For brands like Cleevo and BAY6, this seems to be a core part of their cleaning aid product marketing strategy, enabling them to stand out and entice customers to try their products.
This promotional strategy is not just for individual brands. It also applies to entire product categories. Discounts are used to stimulate demand in specific segments of the market.
Our Zepto cleaning aid product analysis shows that some categories are more discounted than others. This may shape where customers look for the best deals.
The Floor Cleaner category offers the highest average discount at 20.68%. Fresheners and Dishwash liquids also see significant discounts above 16%.
This indicates that Zepto’s cleaning products marketing uses promotions to drive sales in certain categories.
The Quick Commerce: Speed is the Ultimate Advantage
In quick commerce, a fast delivery network is a core part of the marketing mix. Zepto’s home cleaning product marketing also utilizes speed to attract customers.
Our analysis reveals a direct link between delivery speed and customer engagement. Faster delivery times lead to significantly more customer feedback and visibility.
Products delivered within 6-8 minutes received a massive 904,037 ratings. This number drops sharply as delivery times increase.
This Zepto cleaning aid product analysis proves that speed influences customer behavior. A reliable and fast delivery system is a non-negotiable part of a successful product marketing strategy on platforms like Zepto.
What Did Our Zepto Cleaning Aid Product Analysis Reveal?
The Zepto cleaning aid market in Delhi is characterized by high customer satisfaction, with most products receiving a 4- or 5-star rating. This creates a competitive environment where high quality is the standard expectation.
We also observed a clear difference between product presence and popularity. While some brands like Harpic have a very wide range of products, others like Surf Excel and Tide generate significantly more customer ratings.
This shows that a large portfolio does not automatically translate to the highest customer engagement.
The data also highlighted a strong focus on specific product categories. The detergent category alone gathered nearly one million ratings, which is over three times more than any other category.
In terms of pricing, we found a concentration of products in the ₹100 to ₹300 range. This price bracket appears to be the most competitive and popular among shoppers.
At the same time, promotions are a major trend, with some brands offering discounts over 50% and categories like Floor Cleaner being discounted more than others.
Finally, a key finding was the direct link between delivery speed and customer feedback. Products delivered within 6 to 8 minutes received the vast majority of all ratings.
This pattern shows that faster delivery is strongly associated with higher levels of customer engagement on the platform.
What to Analyze a Category on a Quick Commerce Platform?
In quick commerce, having real-time data is essential. The ability to track things like stock levels, pricing changes, and delivery times in real time means you can act fast and make smarter decisions.
This level of insight helps you stay ahead of the competition and better serve your customers.
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Frequently Asked Questions
The average rating for cleaning products on Zepto in Delhi is 4.57 out of 5. This is based on over 2.3 million ratings across 3,245 products.
Harpic has the widest product range on Zepto, with 150 different cleaning products listed on the platform.
Wheel Green Lemon & Jasmine Detergent Powder has the most individual product ratings on Zepto, Delhi, with 14,599.
Here’s a list of the top-rated products on Zepto’s cleaning aid section:
1. Wheel Green Lemon & Jasmine Detergent Powder- 14599 ratings, Average rating- 4.7
2. Surf Excel Easy Wash Detergent Powder- 12145 ratings, Average rating: 4.8
3. Ghadi Detergent Powder- 8590 ratings, Average rating- 4.7
4. Surf Excel Detergent Bar- 8046 ratings, Average rating- 4.8
5. Rin Detergent Bar- 7988 ratings, Average rating- 4.8
The Tide Plus Detergent Washing Powder 10 kg Combo is the most expensive cleaning aid product listed on Zepto, priced at ₹1,868.
The most expensive cleaning aid products on Zepto, Delhi are:
1. Tide Plus Detergent Washing Powder | Jasmine & Rose 10 kg Combo- ₹1,868
2. Surf Excel Matic Front Load Detergent Powder- ₹1,315
3. Ariel Matic Front Load Detergent Powder- ₹1,295
The Floor Cleaner category is the most heavily discounted, with an average discount of 20.68%.
Most cleaning products on Zepto are priced between ₹100 and ₹300. The ₹100-₹200 range is the most crowded.
Yes. Products delivered in 6-8 minutes received over 900,000 ratings, far more than those with slower delivery times.
