Trade Area Studies began with a simple question: how many households live within a short drive of a chain's stores? From there came others: what those households earn, whether the chain trades in expensive places or cheap ones, what kinds of stores it runs, and how the picture shifts from state to state and market to market. Here, a store's trade area is simply everyone within a short drive of it.
Costco Preliminary
Every Costco location in the United States: how many households can reach one within each drive time, and what they earn.
Sam's Club Preliminary
Every Sam's Club location in the United States: how many households can reach one within each drive time, and what they earn.
Target Preliminary
Every Target location in the United States: how many households can reach one within each drive time, and what they earn.
Walmart Preliminary
Every Walmart location in the United States: how many households can reach one within each drive time, and what they earn.