This blog analyzes Personal Care on Blinkit for the Bangalore location. For the analysis, we considered a substantial dataset of 47,430 products available on Blinkit over a one-week period.
NB: The data for the analysis was gathered using ScrapeHero Cloud Blinkit Scraping API. It is an enterprise-grade Blinkit scraping API that can extract product details, zip codes, and search results from Blinkit.
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Introduction to Quick Commerce in India
Quick commerce (Q-commerce) in India emerged during the COVID-19 lockdowns, as consumers sought rapid delivery of essentials.
Companies like Blinkit (formerly Grofers), Swiggy Instamart, and Zepto capitalized on this demand by establishing “dark stores”, small, tech-enabled warehouses in urban areas, to facilitate deliveries within 10–15 minutes.
Major Personal Care Brands on Blinkit
In Bangalore, Blinkit’s personal care section features a wide variety of brands, but a few clearly lead the pack when it comes to how many products they list.
Colgate tops the list with 911 products, showing strong presence in the oral care segment. Close behind are cosmetic giants like Maybelline New York (776 products) and Mamaearth (769 products), both of which offer everything from makeup to skincare.
Other notable names include:
- Lakme with 733 listings.
- Dettol at 617 products.
- Swiss Beauty (605), Nivea (518), and Whisper (502).
- Faces Canada and Fiama, each with nearly 500 listings.
This brand mix reflects Blinkit’s aim to serve both everyday needs (like toothpaste and soaps) and higher-involvement products (like cosmetics and wellness items).
The Spectrum of Pricing: From Affordable to Luxury
Pricing of Blinkit Personal Care Products: Affordable Brands
Personal care on Blinkit doesn’t always mean expensive. In fact, several brands offer high-utility products at prices that suit everyday budgets.
Wonder Fresh stands out as the most budget-friendly, with an average price of just ₹42. It’s closely followed by:
- Vi-John – ₹55.00
- Mediker – ₹59.72
- Engage On – ₹68.81
- Godrej Protekt – ₹70.50
These brands offer daily essentials, including hair oil, hand wash, perfumes, and anti-lice treatments.
The data shows that personal care on Blinkit doesn’t just focus on premium skincare or makeup. Affordable personal care brands on Blinkit include products under ₹100 that serve basic grooming and hygiene needs.
Premium and Expensive Brands in Personal Care Category on Blinkit
On the higher end of the pricing spectrum, Blinkit lists several luxury personal care brands.
Salvatore Ferragamo leads with an average price of ₹5,500, followed closely by:
- Chopard – ₹5,326.46
- Tommy Hilfiger – ₹4,374.63
- Guess – ₹3,555.77
- Boujee Beauty – ₹3,182.17
These brands typically offer fragrances, grooming essentials, and cosmetics that are seen as indulgent or gift-worthy.
The high average price suggests Blinkit is positioning itself not just as a quick commerce platform for essentials, but also for those seeking luxury personal care on Blinkit with fast delivery.
Price Range Distribution of Personal Care Products on Blinkit
Most personal care products fall in the ₹200–₹400 range, with 18,321 products priced there.
The next most common range is ₹0–₹200, with 13,060 items, showing that many affordable options are also widely available.
The number of products drops sharply as the price increases:
- ₹400–₹600: 7,697 products
- ₹600–₹800: 2,899 products
- ₹800–₹1000: 1,993 products
- ₹1000+: 3,460 products
So, while budget-friendly and mid-range products dominate the personal care category on Blinkit, there’s still a fair share of premium items listed. These cater to a niche segment of customers who prefer high-end personal care, particularly in urban markets like Bangalore.
For shoppers exploring personal care on Blinkit, this means plenty of variety depending on their price comfort zone—from under ₹100 soaps to ₹5,000 perfumes.
Category-Wise Analysis of Personal Care on Blinkit: Prices and Discounts
Personal Care Categories by Price On Blinkit
Personal care on Blinkit is grouped into three major categories, each with a different pricing pattern:
- Electronics & Electricals – This includes items like electric toothbrushes and grooming kits. It’s the most expensive category, with an average price of ₹1,364.19.
- Beauty & Cosmetics – Products like makeup, skincare, and fragrances fall here. The average price is ₹669.97, placing this category in the mid-range.
Pharma & Wellness – This includes essentials such as hand sanitizers, masks, and basic hygiene products. It’s the most affordable category, with an average price of just ₹241.18.
Discounts by Personal Care Category on Blinkit
When it comes to discounts, Blinkit shows a clear pattern across different personal care categories.
- Electronics & Electricals offers the highest average discount of 33.86%. This is likely because these products are priced higher to begin with.
- Beauty & Cosmetics sits in the middle with an average discount of 16.74%.
- Pharma & Wellness has the lowest average discount at 13.54%. Since these products are already priced low and are considered essentials, they may be less dependent on offers to move off the shelf.
These trends show that while deals are common on Blinkit, they are used more in premium categories like electronics-based grooming tools.
Shoppers looking for personal care on Blinkit will likely find the best bargains in the electronics segment, while everyday essentials remain reasonably priced without major markdowns.
Product Availability and Listing Trends on Blinkit’s Personal Care Category
Availability of Personal Care Products on Blinkit
Availability plays a big role in customer satisfaction, especially in fast delivery platforms like Blinkit. This data shows how well-stocked the personal care category on Blinkit is in Bangalore.
Out of the total catalog:
- 37,066 personal care products were in stock, which is a strong majority.
- However, 10,364 products were out of stock, which accounts for more than 1 in 5 listings.
This gap can impact customer experience. If certain products are frequently unavailable, it may lead to cart drop-offs or users turning to other platforms. Still, having over 37,000 products in stock shows that Blinkit is keeping pace with demand for daily-use items and grooming essentials.
Daily Product Listings Over a Week
Between May 6 and May 13, there was a major shift in the number of personal care products listed on Blinkit.
- From May 6 to May 12, the listing numbers were low and relatively steady, starting with 750 listings and dropping to as few as 23 products on May 7.
- This number gradually increased across the week—rising to 1,244 listings on May 12.
- Then came a huge spike: on May 13, the product count jumped to 44,838.
This sharp increase likely reflects a major backend update, possibly the addition of new suppliers, a data sync event, or a mass product onboarding. Whatever the cause, it marks a significant expansion in Blinkit’s personal care catalog for Bangalore.
Daily Price Trends of Personal Care on Blinkit
Between May 6 and May 13, the average price of personal care products on Blinkit in Bangalore showed some clear day-to-day changes.
- The highest average price was on May 8 at ₹642.00.
- The lowest price was on May 10 at ₹390.03.
- The price started at ₹621.52 on May 6, dipped sharply on May 7, and then rose again on May 8.
- After that, prices dropped again and fluctuated mildly till stabilizing at ₹452.16 on May 13.
This pattern may reflect short-term pricing decisions, daily discounts, or inventory shifts. For example, the dip on May 10 might be linked to new low-cost items being added or a temporary stock change.
It also suggests that for shoppers searching for Blinkit personal care products, pricing can vary depending on the day.
What We Found Out About Personal Care on Blinkit
The personal care category on Blinkit in Bangalore shows clear breadth and depth, with over 47,000 products across essentials, cosmetics, and grooming tools.
Colgate, Maybelline, and Mamaearth have the most number of listings, while pricing spans from ultra-affordable (₹42) to luxury (₹5,500+). Most products fall within the ₹200 to ₹400 range.
Electronics & grooming tools are the priciest category but also come with the highest discounts. Pharma & Wellness items remain affordable with minimal promotions.
Stock availability is strong, although over 10,000 products were seen as out of stock, signaling a need for improved inventory continuity.
A massive spike in product listings on May 13 points to Blinkit’s expanding focus in this space. For consumers and brands alike, the data confirms one thing: Blinkit is fast becoming a serious player in India’s online personal care market.
Want to Do a Similar Analysis for Blinkit or Other Platforms?
This analysis blog, Personal Care on Blinkit, effectively demonstrates how the right data provides a clearer understanding of things, especially on quick commerce platforms like Blinkit.
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