How Many Products Does Amazon Prime Now sell? September 2017 update

Amazon Prime Now has a total of 902,081 products available  across 32 cities in the U.S (as of September 27th, 2017)

In comparison, Amazon had 918,675 products in August 2017.

Amazon Prime Now

Amazon’s same-day delivery service Prime Now is available in 32 cities across the U.S. Amazon’s Prime Now adds convenience as it promises the delivery of items purchased within two hours – with no additional shipping costs.

Top 10 Prime Now Categories


Similar to the previous month, “Grocery and Gourmet” have the highest number of products, with “Health, Household & Baby Care” and “Beauty and Personal Care” following behind. The “Industrial & Scientific” category has made it to the Top 10 list, beating the Books category.

So far, Amazon Prime Now has been introduced in nine countries including Singapore, Japan and will soon debut in Canada.

Number of Products sold in each City

Seattle has the highest number of items, totaling up to 56k products, with Dallas and Sacramento following behind. Los Angeles has gained an additional 7000 products since last month.

Here are the 15 cities selling the highest number of products shown below:



Competition with Walmart

Walmart missed the online revolution which gave Amazon a big gap to slither through and dominate, as customers now prefer shopping based on convenience and experience. But Walmart isn’t leaving without a fight, as it has recently announced its partnership with smartlock makers August Homes and delivery service Deliv to bring groceries directly to your fridge. It’s a big step for Walmart that will shape the future of e-commerce.

Local partners across Cities

Since the acquisition of Whole Foods, Amazon has quietly expanded its Prime Now delivery service which focused on grocery and alcohol delivery service where customers can now “click and collect” beer from local Whole Foods stores. Selling more than a thousand products, it has even slashed prices (some prices by 40%) removing its “Whole Paycheck” image, with rising competition from Sprouts, which is Amazons second-biggest grocery provider.

The chart below shows the number of products sold in each city by their respective local stores.












Currently, Prime Now offers e-commerce services for 10 Sprouts Farmers Markets in seven cities, but Amazon plans to double that number by the end of this year and expand significantly in 2018.

Although Amazon sells 40% of products, 10% of the product portfolio is sold by Sprouts.

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