This blog is an in-depth analysis of the digital shelf featuring gaming accessories on Amazon. It includes an examination of 542 products to provide an insightful look at the key trends and dynamics.
The blog will cover pricing trends, top products and brands, and how product visibility impacts the market.
NB: The data used for the analysis was gathered using ScrapeHero Cloud Amazon Search Results Scraper.
With ScrapeHero Cloud, you can download data in just two clicks!Don’t want to code? ScrapeHero Cloud is exactly what you need.
Quick Look at the Gaming Accessories on Amazon
Our analysis looked at 542 different gaming accessories on Amazon.
These products have generated an impressive 12 million reviews. This high number of reviews shows strong interest from buyers.
The average price for these items is $95.25. This shows a good mix of both affordable gaming accessories on Amazon and more premium items.
Buyers are happy with their purchases. The average rating for these products stands at 4.5 out of 5. This is a strong indicator of customer satisfaction.
The market itself is very lively. We found 332 different sellers offering products. There are also 343 distinct brands. This highlights a robust and competitive marketplace.
It means consumers have many choices when looking for cool gaming accessories on Amazon.
Interestingly, a significant number of products are sponsored. There are 263 sponsored products. This number highlights the importance of paid advertising on the platform.
Brands want their gaming accessories to be seen. It’s a key strategy for visibility.
How Expensive are Gaming Accessories on Amazon?
Gaming accessories on Amazon come in a wide range of prices. You can find high-end gear that costs thousands of dollars. You can also find great options for under $100. Let’s look at both ends of this price spectrum.
Most Expensive Gaming Accessories on Amazon
The chart below shows which accessories drive the top end of the gaming accessory market on Amazon. High-end laptops dominate this list. They are by far the most expensive gaming accessory on Amazon, we analyzed.
For example, the Dell Alienware m18 R2 Gaming Laptop appears at the very top. Its price can reach $4.8K. Another version of the same laptop is listed at $4.4K.
Other powerful machines also feature prominently. The Acer Predator Helios 18 Gaming Laptop is priced at $3.0K.
We also see several ASUS ROG Strix models, ranging from $2.4K to $2.6K. MSI Katana and Crosshair laptops also make the list, with prices around $1.8K to $1.9K.
While our overall average price for gaming accessories is under $100, these high-ticket items greatly influence the total market value.
They show that a segment of buyers is willing to spend big for top-tier performance. These aren’t your typical small accessories. Instead, they are powerful machines that are essential for high-performance gaming.
Most Affordable Gaming Accessories on Amazon
Not all gaming stuff breaks the bank. Many useful and cool gaming accessories on Amazon are very budget-friendly. This makes them accessible to a wider range of gamers.
The chart below lists the most affordable gaming accessories on Amazon. Most items are priced under $10.
The 2-in-1 Aluminum Headphone Stand & Phone Holder Rack – Sleek leads the list at just $5.6. Following closely is the Dumpster on Fire Round Mouse Pad for $6.
Other affordable gaming accessories include a Crypich Acrylic Cell Phone Stand for $ 6.80 and a USB 3.0 Hub for $ 6.90.
Cleaning gel for PC keyboards and headphone stands are also very affordable at around $7.0. You can also find LED lights for TV backlighting and blue light-blocking glasses in this price range.
This section of the market is full of essentials and small upgrades. Mouse pads and LED strip lights, for instance, are key affordable categories.
What’s Trending & How Products Get Seen: Popularity and Visibility of Gaming Accessories on Amazon
This section explores how gaming accessories on Amazon gain popularity and become visible to buyers.
Let’s examine the products that are receiving the most attention and how their placement on Amazon’s pages impacts their visibility.
Top Reviewed Gaming Accessories on Amazon
High review counts often mean a product is popular and trusted. This subsection highlights the gaming accessories that have earned the most attention from buyers.
The SanDisk 256GB microSDXC Card takes the top spot by a huge margin, with over 1.3 million reviews.
The Turtle Beach Recon 50 Xbox Gaming Headset is also very popular, with nearly a million reviews.
Other highly reviewed items show diverse needs among gamers. We see comfort-focused products like memory foam seat cushions and desk pads. Essential peripherals also feature prominently, such as the Xbox Core Wireless Gaming Controllers and Logitech headsets.
The Logitech G Driving Force Shifter shows interest in specialized PC gaming accessories. Even a simple SteelSeries mouse pad makes the list.
Product Distribution Across Pages
Visibility matters a lot on Amazon. Where a product appears in search results can make a big difference.
The graph below clearly shows the importance of ranking on the first page for gaming accessories on Amazon.
A large majority of products appear there. Out of all analyzed products, 312 are listed on Page 1. This means 58% of all analyzed products are displayed on the very first page of search results.
After Page 1, there’s a significant drop in the number of products. Page 2 only has 92 products. Page 3 has 105, and Page 4 has 102.
What’s interesting is that Pages 5, and 6, show slightly higher numbers again, with 142 and, 139 products, respectively. However, these pages are far less prominent than Page 1. Most shoppers rarely go beyond the first few pages.
Securing a spot on Page 1 is absolutely crucial for product visibility and sales. For brands selling gaming accessories PC or any other type, being on Page 1 means being seen.
Who’s Selling What, and How? Top Brands and Categories of Gaming Accessories on Amazon
This section explores the key players and product types within the gaming accessories market on Amazon.
We will look at which brands dominate by volume, what categories are most popular, and how brands are using sponsored listings to get ahead.
Top Brands Selling Gaming Accessories on Amazon
Some gaming accessory brands have a massive presence on Amazon. This section focuses on the brands that lead in product quantity and how their offerings are rated.
Top Brands by Product Volume
This chart shows which brands lead in terms of product quantity.
Logitech G stands out significantly, leading with 25 products. ASUS follows with 11 products, and Razer and Redragon are right behind them with 9 products each.
These numbers indicate that Logitech G, ASUS, Razer, and Redragon have a significant presence in the gaming accessories category. They focus on offering a wide range of options.
Top Brands by Average Price
This chart focuses on the average price of each brand’s products. It helps us see the different pricing strategies in the market.
MSI stands out with a price of $1681, followed by ASUS and Acer. The average price of gaming accessories of ASUS is $967 and Acer is $963.
This chart shows an interesting trend. Some of the brands with the most products, like Logitech G, Razer and Redragon, have very low average prices.
Logitech G’s average price is just $124, Razer’s is $58, and Redragon’s is $28.
Top Brands by Average Rating
This chart looks at customer satisfaction. It shows the average rating for products from each brand, based on buyer reviews.
Only one brand on the list have an average rating of 4.7, that is KDD.
Many of the top brands have a high average rating of 4.6. This includes Govee, MSI, HUANUO, and Lenovo.
Even brands with most product counts like Logitech G, ASUS, Razer, and Redragon have strong ratings above 4.4.
This high satisfaction across the board shows that buyers are generally happy with their purchases.
Top Gaming Accessory Categories By Product Count and Price
Beyond brands, understanding product categories helps us see what types of gaming stuff are most common and what they generally cost.
The graph below gives a clear view of the different gaming accessory categories available on Amazon. It shows both how many products are in each category and their average price.
Headsets are the most numerous accessory category, with 49 products. They have an average price of $52. Gaming Keyboards are next with 37 products, averaging $66.
Gaming Mice follow closely with 32 products, at an average price of $58.
These three categories, headsets, keyboards, and mice, are core gaming accessories that PC and console players alike need.
Interestingly, Traditional Laptops only account for 22 products. However, their average price is a staggering $2160. This confirms that while they are fewer in number, these high-value items significantly impact the overall market’s average price.
On the more affordable gaming accessories on Amazon side, Mouse Pads stand out with 26 products and a very low average price of $15.
LED Strip Lights also offer a budget-friendly option, with 17 products averaging $23. Other categories like Controllers, Footrests, and Back & Seat Cushions also have notable product counts and varied average prices.
Brands that Use Sponsored Ads to Sell Gaming Accessories
In the competitive Amazon marketplace, getting noticed is key. Many brands invest in sponsored ads to boost their visibility.
The chart below reveals which brands are actively investing in sponsored ads for their gaming accessories on Amazon.
Logitech G leads the way, with 14 sponsored products. They are making a strategic effort to ensure their gaming accessories are seen by potential buyers.
Other notable brands also use sponsored listings to boost their presence. Alienware, FIFINE, and Lenovo each have 5 sponsored products.
Brands like Acer, C CUSHION LAB, cozoo, HUANUO, and TOSY also have a presence, each with 3 sponsored products.
Several other brands are also using sponsored ads, though with fewer products.
Even well-established brands rely on advertising to reach their target consumers.
Which Category Products are Sponsored More?
This chart shows us where brands are spending their advertising money on Amazon. It highlights the gaming accessory categories that get the most sponsorship.
The category Headsets leads by a significant margin, with 18 sponsored products. This indicates high competition in the audio peripheral market. Buyers might be constantly looking for the best gaming accessories for sound.
Following headsets are Gaming Mice with 12 sponsored products and Gaming Keyboards with 11 sponsored products.
The high number of sponsored products in these three categories suggests intense competition and strong consumer demand. Brands are clearly fighting for visibility in these popular segments.
Other categories also show notable sponsorship, each with 5 sponsored products. These include general Accessories, Back & Seat Cushions, Computer Headsets, Monitor Arms, Multipurpose items, Video Game Chairs, and Vocal equipment.
Conclusion: Key Takeaways from the Gaming Accessories Shelf of Amazon
The Amazon gaming accessories market is clearly vibrant and very competitive. Our analysis shows a huge number of products and millions of reviews. This proves strong buyer interest.
Visibility is vital for any brand selling gaming accessories on Amazon. A large portion of products are sponsored. Most products also aim for the critical Page 1 spot in search results. This means brands work hard to get their products seen.
We see a wide range of prices. High-end gaming laptops can cost thousands of dollars. Yet, there are plenty of affordable gaming accessories on Amazon, like mouse pads and LED strip lights, under $10.
Brands like Logitech G stand out. They don’t just have many products. They also invest heavily in sponsored listings.
Core peripherals like headsets, gaming mice, and gaming keyboards attract the most advertising. This shows they are popular and highly contested categories.
Got a Similar Analysis in Mind?
This analysis blog effectively demonstrates how the right data provides a clearer understanding of things, especially with platforms like Amazon.
If your data requirements are minor, the scrapers on ScrapeHero Cloud are the best, as they are no-code and easy-to-use prebuilt scrapers.
But in case you need large amounts of data, customized to your unique requirements, without having to deal with the hassles of it, it’s best to partner with a web scraping service like ScrapeHero.
We are a full-service data provider. You don’t need software, hardware, proxies, scraping tool, scraping skills, etc, we do it all for you.
Report by ScrapeHero using publicly available Amazon data. This report is independent and not affiliated with any brand or Amazon.
