This blog examines the presence and performance of the brand Dyson on Amazon using the data gathered by the ScrapeHero Cloud Amazon Search Results Scraper.
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Introduction to Dyson on Amazon
Dyson, a globally recognized brand known for its innovative and technologically advanced household appliances, has a significant presence on Amazon.
Here’s an overview of Dyson’s product landscape on Amazon, utilized for this analysis:
The analysis encompasses a total of 331 Dyson products listed on Amazon. These products are sold across 37 categories by 80 sellers.
- These products have received an average rating of 4.27 and a total of 240k reviews.
- They are placed at an average price of $289.95.
- Of the total products under analysis, 57 are listed as sponsored products.
Categories of Dyson Products on Amazon: What’s Available?
Dyson offers a wide variety of products on Amazon. These products are categorized into distinct groups.
The category with the most products is Stick Vacuums & Electric Brooms. There are 85 products in this category. This makes it the most abundant category for Dyson on Amazon.
Other categories with a significant number of products include:
- Attachments with 62 products.
- Upright Vacuums with 36 products.
- Brushes with 19 products.
HEPA Air Purifiers with 18 products.
The graph above also displays the average price for products in each category. For example:
- The average price for Stick Vacuums & Electric Brooms is $449.
- The average price for Upright Vacuums is also high at $443.
- HEPA Air Purifiers have a very high average price of $635.
- Attachments and Brushes have a lower average price of $80 each.
Pricing Analysis: The Spectrum of Dyson Products
In this section, we examine the range of prices of Dyson on Amazon, highlighting both the most expensive and the most affordable Dyson products on Amazon.
The following graph illustrates the premium end of Dyson’s offerings on Amazon.
At the top of the list is the Dyson V15s Detect Submarine Nass- und Trockensauger in Nickel/Yellow, priced at a substantial $1662.0. Following closely is the Dyson DC33 (Blue) at $1650.0.
Several other high-end products, primarily advanced vacuum cleaners and air purifiers, are priced above $900.
The graph below showcases the lower end of Dyson’s pricing spectrum on Amazon.
The most affordable items are typically replacement parts and accessories. For instance, the Dyson DC14 and DC07 Switch Assembly Vacuum cleaner replacement part / spare is listed at just $5.3.
Several other parts, such as internal hoses, replacement stair and upholstery tools, vacuum cleaner gear belts, and clutch drive belts, are priced in the range of $6.7 to $9.3.
Connecting these two ends of the spectrum, we see a significant price range for Dyson products on Amazon, from a few dollars for small replacement parts to over $1600 for top-of-the-line appliances.
Customer Sentiment: Reviews and Ratings
As seen at the beginning of the blog, the overall average rating for Dyson products on Amazon is 4.27 stars. This indicates a generally positive customer sentiment towards the brand’s offerings on the platform.
To further understand customer engagement, let’s identify the products that have received the highest number of reviews.
Leading the list is the Dyson V11 Animal Cordless Vacuum Cleaner in Purple, which has accumulated an impressive 12.3K reviews.
Following closely is the Dyson DC59 Animal Digital Slim Cordless Vacuum Cleaner Brush Tool, with 10K reviews.
Other products with a high number of reviews include:
- Dyson Ball Animal 3 Upright Vacuum Cleaner (Nickel) with 9K reviews.
- Dyson V8 Animal Cordless Stick Vacuum Cleaner (Iron) with 8K reviews.
- DYSON Vacuum Cleaner Articulating Hard Floor Tool 92001804 with 7.8K reviews.
Visibility and Promotion: How Dyson Appears on Amazon
This section examines how Dyson products are positioned within Amazon’s search results. We will also explore their use of sponsored listings to increase visibility.
The below graph illustrates the distribution of Dyson’s 331 analyzed products across the initial search results pages.
We observe a relatively even distribution across the top few pages.
Page 3 contains the highest number of Dyson products with 60 listings, closely followed by Page 2 with 59 and Page 1 with 58.
This suggests that Dyson products achieve significant visibility within the crucial early search results, indicating a strong organic presence or effective search engine optimization.
Now, let’s examine the product categories that Dyson is prioritizing for promotion through sponsorship.
The category with the most sponsored products is Attachments, with 12 sponsored listings.
Following Attachments, Central Vacuum Installation Parts and Hoses each have 4 sponsored listings. Several other categories, including Brushes and HEPA Air Purifiers, have 3 sponsored listings each.
The remaining sponsored products are distributed across various other categories, with fewer listings in each.
While Dyson products appear prominently in the initial search results organically, they are strategically using sponsored listings.
This is Our Conclusion About Dyson on Amazon
Our analysis of Dyson on Amazon uncloaked a brand that has successfully established a significant footprint on the platform.
Dyson has a wide-ranging product portfolio, spanning numerous categories from vacuum cleaners to essential accessories, catering to diverse customer needs.
This extensive offering is met with significant customer engagement, evidenced by the large volume of reviews and a generally positive average rating of 4.27 stars.
Furthermore, Dyson demonstrates a strategic approach to visibility and promotion on Amazon. While their products enjoy a strong presence on the early search result pages, indicating effective SEO or inherent brand recognition, they also actively utilize sponsored listings.
Based on this data, Dyson appears to be employing a comprehensive strategy on the Amazon marketplace. They utilize their brand recognition to achieve organic visibility while strategically using sponsored listings to enhance the discoverability of key product lines further.
The combination of a broad product offering, positive customer sentiment, and proactive promotional efforts positions Dyson as a strong and competitive player within the Amazon marketplace.
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