Amazon Handmade vs Etsy

Nicole Leinbach-Reyhle at Forbes recently wrote an article comparing Etsy and Amazon in the “handmade” category.

It explored the foray of Amazon into this category where Etsy has been the dominant player.

When Amazon tries to enter a space, everyone sits up and takes notice.

At ScrapeHero, we decide to look at this comparison through the eyes of data and here are some observations.

Etsy sells around 45.6 million products

Amazon sells 198,000 products in comparison

A massive difference you might say, similar to probably how Amazon and Walmart compare online.

Let’s look at what sells best on these two sites and if Amazon decide to just copy the Etsy model category by category by (ahem!) scraping Etsy seller data and reaching out to them with some sweet deals to sell to Amazon.

The two charts below show the Top 10 categories from each site in the “handmade” business

Amazon Handmade Top 10 Categories

Etsy Top 10 Categories

It doesn’t appear that the relative size of the Top 10 categories is the same. Etsy seems to sell a lot of “Home and Living” but that category doesn’t seem to show up in Amazon Handmade.

If you would like access to the full data, don’t feel shy – just ask for it by adding a comment below.


Eric February 9, 2016

Hello, I was wondering if I might be able to see the full data. Also, how did you aquire it? Does etsy have a public Api for this kind of thing?


    scrapehero February 9, 2016

    Hi Eric,
    This is embarrassing !
    We looked all over and dont seem to have a copy of the data we used for this post.
    We may be running a quick refresh of this data soon and will get you that set as soon as it is available.
    The best way to keep on top is obviously to subscribe to our blog posts (there is a form at the bottom of each post).
    The list is maintained by WordPress and we dont spam.

    The data is acquired through what we do best – scraping.
    APIs if present are crippled by companies as they get bigger. They start with open data and then feel their data is valuable and they make their data closed.
    Scraping is the only way to open access back to this public data.


      Matt September 12, 2018

      I’ve been enjoying reading your posts and would like to take a look at the Etsy data you collected. Any chance you found the full data set?

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