About the Report: This report analyzes the performance and landscape of the brand Funko POP! On Amazon.
About the Brand: Funko POP! figures are popular collectibles in the Japanese ‘chibi’ style, with oversized heads and simplified features.
Source of Data: Product details of Funko POP! downloaded using the ScrapeHero Cloud Amazon Search Results Scraper.
With ScrapeHero Cloud, you can download data in just two clicks!Don’t want to code? ScrapeHero Cloud is exactly what you need.
Key Statistics of Funko POP! on Amazon Under Analysis
This analysis of Funk POP! on Amazon includes the following:
- Number of products: 461
- Number of reviews: 916k
- Average price of Funk POP! on Amazon: $30.7
- Average rating of Funk POP! on Amazon: 4.7
- Number of sellers: 126
- Number of sponsored products: 143
- Number of categories: 21
Who is Selling Funko POP! on Amazon?
Let’s begin by looking at the top sellers of Funko POP! on Amazon.
Amazon.com is the primary seller of Funko POP! on Amazon. Amazon.com alone offers 238 products, significantly overshadowing other sellers. The second-largest seller, Black Everydays, has only 21 products, illustrating Amazon’s overwhelming control in this segment.
Other notable sellers include Toystop, Outlander Toys, Ozone Toys, and Volcano X, each with roughly similar numbers of products ranging between 11 and 12.
Smaller sellers like BBToyStore, Toynk Toys, and Priority Sales Inc. also feature, highlighting the fragmented nature of the market below Amazon.com.
Categorizing the Collection: What Type of Funk POP! is Popular on Amazon?
The following graph provides insights into the popularity and consumer feedback of various Funko POP! product categories on Amazon.
Bobbleheads dominate the product range, offering 227 different items and achieving an average rating of 4.7.
Action Figures and Statues are the next most popular categories, with 80 and 79 products, respectively, and average ratings of 4.8 and 4.7.
Collectible Figurines (24 products) and Keychains (15 products) constitute smaller but notable portions of the Funko POP! catalog, both maintaining strong average ratings around 4.7 to 4.8.
The remaining categories, including Action Figures & Toy Figurines, Miniatures, Buttons & Pins, Display Cases, and others, each have fewer than 15 items, yet they achieve high consumer ratings.
Top Sponsored Funko POP! Categories on Amazon
Let’s examine the categories of Funko POP! products that sellers frequently sponsor on Amazon, focusing on both the quantity of sponsored products and their average prices.
Action Figures lead as the most sponsored category, with 32 sponsored items at an average price of $29, suggesting sellers consider them valuable and profitable enough to invest in advertising.
Bobbleheads closely follow, with 29 sponsored products averaging $18. Statues stand out with only 8 sponsored products but a notably higher average price of $44, indicating their potentially higher profit margins.
Collectible Figurines also command a higher average price of $24, but with just a single sponsored item.
Smaller categories such as Plush Figures, Buttons & Pins, and Keychains have fewer sponsored listings, each typically showcasing just a single item, often at lower price points.
Most Reviewed Funko POP! Products on Amazon
Let’s now find out which Funko POP! products are customer favorites based on the number of reviews on Amazon.
Leading significantly is “POP Funko Star Wars: The Mandalorian,” with 122.4K reviews, demonstrating its widespread popularity.
Another “Star Wars: The Mandalorian” figure follows in second place.
Further notable products include “Funko POP Movies: Harry Potter Action Figure” (37.6K reviews) and “Funko Pop Marvel: Avengers Endgame – Iron Spider with Nano Gauntlet” (28.9K reviews).
Products from NBA, Alien movies, and popular video games like “Five Nights at Freddy’s” also feature prominently, illustrating diverse consumer interests.
Decoding the Price Range of Funko POP! on Amazon
Let’s examine the broad pricing spectrum of Funko POP! products available on Amazon, looking at both high-end collectibles and budget-friendly items.
The graph below identifies the 10 most expensive Funko POP! Products on Amazon.
At the top of this range is the “Funko Pop! Digital: Scooby,” priced remarkably at $444.40.
Other notable expensive items include “Funko POP Marvel: Logan Wolverine Bobble Figure” ($230) and “Funko Pop! Games: The Witcher” ($229.8).
Exclusive figures from popular series such as “Avatar: The Last Airbender,” “Supernatural,” and Disney’s “Inside Out” also occupy this premium tier, indicating strong demand from dedicated collectors willing to pay high prices.
The above graph reveals a collection of affordable Funko POP! products available on Amazon.
The most economical product listed is the “Funko POP!: Movies: Rebel Moon – Kora,” priced at just $4.30.
Other budget-friendly options include keychains and enamel pins from popular franchises like Marvel, Naruto, and Disney, typically priced between $5 and $7.
This affordable range broadens Funko POP!’s consumer base, making it accessible for all types of collectors, from casual enthusiasts to dedicated fans.
Our Conclusion About Funko POP! on Amazon
The detailed analysis of Funko POP! on Amazon reveals several important insights.
- First, the brand’s product lineup on Amazon is very diverse, ranging from highly collectible, premium-priced figures like “Funko Pop! Digital: Scooby” to accessible, budget-friendly items such as keychains and enamel pins.
This pricing strategy ensures the brand appeals to both passionate collectors and casual buyers alike on Amazon.
- Popularity-wise, Star Wars Funko POP! figures dominate customer engagement, securing the highest number of reviews and demonstrating strong fan loyalty.
- Bobbleheads and Action Figures are the most prominent product categories, both in overall volume and customer preference, highlighting their critical role in Funko POP!’s market success.
- The significant presence of sponsored listings, particularly in the Action Figures category, underscores sellers’ active investment in visibility to capture consumer interest.
- Amazon.com overwhelmingly leads as the primary seller, signaling the platform’s strategic role in distribution and market dominance for Funko POP! products.
Overall, Funko POP! maintains a strong market position on Amazon.
Have a Similar Analysis in Mind?
While our analysis provides valuable insights, you will need broader datasets collected over extended periods for a more comprehensive understanding.
To achieve this level of analysis across various sectors, it is best to partner with a dedicated data service, such as the ScrapeHero web scraping service.
Whether the objective is to analyze pricing strategies in e-commerce, track product lifecycles in retail, or monitor competitive intelligence within specific industries, ScrapeHero can provide the required data.
